VisionPoint Marketing is hiring a
Director of Media/Ad Operations

Summary

Join VisionPoint Marketing as an experienced Director of Paid Media/Ad Operations to drive clients' integrated advertising strategies and optimize campaign performance.

Requirements

• Minimum Bachelor’s degree in business, marketing, communication or a related field, or equivalent experience
• Minimum of 10 years related experience in integrated media
• Deep experience with digital media planning, including programmatic, paid search, and paid social advertising (your experience must be direct and in an agency setting not that you have hired an agency to do this work)
• Experience in planning and buying traditional media including radio, television, direct mail and print is a bonus
• Must have current Google Ads and Google Analytics certifications
• Outstanding verbal, written, and interpersonal skills as a critical, strategic thinker
• Minimum 6 years experience managing a team
• Demonstrate solid leadership, confidence and teamwork, with expert-level decision-making skills
• Ability to motivate and manage others to achieve measurable goals
• Process-oriented leader with ability to recognize and solve not just individual challenges but systemic issues through systems and process improvement
• Highest standard of quality and efficiency
• Ability to effectively plan, anticipate, and take appropriate action in a proactive manner

Responsibilities

• Provide forward-thinking vision and leadership on paid media campaign strategy and management, cross-team process implementation, and other operational functions
• Optimizing our campaign management approaches and processes, including launching, optimizations, reporting, and reconciliation
• Lead weekly team meetings to identify, discuss, and solve team issues
• Lead the recruiting, hiring, and training process for direct reports and participate as needed for all other paid media practice area members
• Manage the individual growth, professional development, and performance of each direct report
• Actively support direct reports by mentoring, problem-solving, overcoming obstacles and serving as a final escalation point for particularly complex project and practice area-related issues
• Act as a subject matter expert for our Business Development team, contributing media subject matter expertise to help propose, pitch, and close new business as well as supporting key client partner renewals
• Oversee integrated (digital and traditional) media planning and placement for select clients including conducting research, developing effective paid media strategies, creating unique media plans (digital and traditional), ensuring execution of effective plans and tactics, and delivering on measurement/reporting to prove ROI
• Provide active campaign management on an occasional/as-needed basis to provide overflow project coverage and maintain up-to-date knowledge of online advertising platforms
• Interface with all other practice areas for ad development, implementation, and execution in the context of complex, integrated campaigns
• Identify, implement, and document systems and process/workflow improvements for Ad Tech and Ad Operations
• Meet regularly with Media team members to identify and forecast both issues and opportunities across accounts that may require additional support
• Drive partnership and negotiations with 3rd party vendors/partners
• Maintain accountability for the ROAS of the media practice area and work closely with our Analytics team leader to ensure accurate measurement and analysis of our campaigns
• Maintain digital platform and digital industry knowledge to ensure and advise best practices
• Lead strategic conversations with cross-functional departments around paid media strategies and ad tech integrations that can improve efficiency, range or quality of data, or support of new media
• Drive continuous performance efficiencies by managing the enterprise ad-tech stack, supporting technology, campaign tracking/analytics, and resourcing strategy

Benefits

• Health insurance
• PTO
• 401k