Director of Oncology Marketing, User Experience (UX) Marketing

Summary

Join Natera as the Director of Oncology Marketing, User Experience (UX) Marketing, leading strategic marketing efforts to position UX innovations as a defining strength in oncology diagnostics. You will highlight the clinical and operational value of intuitive workflows and advanced data visualization platforms, supporting the broader integration of Minimal Residual Disease (MRD) testing. This role involves managing multi-channel campaigns, cross-functional initiatives, and thought leadership to reinforce Natera’s market leadership. Responsibilities include developing and implementing integrated marketing plans, driving strategic messaging, promoting data visualization tools, collaborating across functions, designing and launching campaigns, creating sales enablement tools, overseeing agency partnerships, and presenting performance metrics to executive leadership. This remote position requires a Bachelor’s degree, 10+ years of experience in relevant fields, and strong knowledge of oncology workflows and user-centered design. Natera offers competitive benefits including comprehensive medical, dental, vision, life and disability plans, free testing for employees and their families, fertility care benefits, pregnancy and baby bonding leave, 401k benefits, and more.

Requirements

• Bachelor’s degree in life sciences, marketing, or healthcare technology required; MBA or other advanced degree preferred
• 10+ years of experience in diagnostics, oncology, or digital health marketing
• Demonstrated success in promoting innovative testing platforms or care management technologies
• Strong knowledge of oncology workflows and user-centered healthcare technology design
• Proven ability to craft compelling clinical and operational narratives for varied audiences
• Skill in translating complex scientific concepts into clear, accessible marketing content
• Track record of launching or scaling diagnostic or digital health products into clinical use
• Exceptional leadership, collaboration, and communication skills across functions
• Deep commitment to advancing precision medicine and improving patient outcomes through digital innovation

Responsibilities

• Develop and implement integrated marketing plans focused on Natera’s digital UX and MRD workflows that support precision oncology
• Drive strategic messaging that communicates the clinical utility, operational efficiency, and patient-centered impact of MRD testing
• Promote Natera’s data visualization tools and digital reports as critical enablers of evidence-based clinical decision-making
• Collaborate across clinical, medical affairs, product, and commercial functions to align MRD positioning with oncology best practices
• Design and launch campaigns targeting oncologists, tumor boards, and care teams to promote the adoption and integration of MRD testing
• Create and enhance sales enablement tools and educational resources to illustrate how Natera’s UX innovations streamline test adoption in routine care
• Oversee agency and vendor partnerships to produce compelling, evidence-based content for a variety of oncology stakeholders
• Present strategic initiatives, adoption trends, and campaign performance metrics (KPIs) to executive leadership
• Perform other duties as assigned

Preferred Qualifications

Familiarity with MRD testing and its growing role in oncology treatment decision-making is highly desirable

Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!