Director of Product Marketing

Summary

Join Carrum Health as their Director of Product Marketing and lead their product marketing efforts, communicating the value of their solutions to employers, brokers, and payers. Reporting to marketing leadership, you will develop and execute comprehensive marketing strategies. Collaborate with product management, demand generation, sales, and customer success teams to drive go-to-market initiatives and increase market awareness. This full-time position offers a salary range of $165,000-$185,000, depending on experience and location. Carrum Health is a fast-growing health tech company with a mission to transform the healthcare system. The company offers a supportive and collaborative work environment with various benefits.

Requirements

• 10+ years of product marketing experience, preferably in the digital health or healthcare technology industry
• Proven track record of successful go-to-market strategies and product launches
• Strong analytical skills with the ability to interpret market data and derive actionable insights
• Excellent communication and presentation building skills, with the ability to articulate complex concepts to diverse audiences
• Experience working with sales teams and creating effective sales enablement materials
• Strong leadership skills with a collaborative mindset and the ability to influence cross-functional teams

Responsibilities

• Develop and implement product marketing strategies that align with overall business goals and market needs
• Conduct research to identify trends, customer needs, and competitive landscape, translating insights into actionable marketing plans
• Define and articulate clear product value propositions and messaging that resonate with target audiences
• Lead the planning and execution of product launches, ensuring cross-functional alignment and effective communication across the organization
• Create impactful sales tools and training materials to empower the sales team with the knowledge and resources they need to succeed
• Foster strong relationships with customers to gather feedback, understand their experiences, and incorporate insights into product development and marketing strategies
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies based on data-driven insights
• Partner with cross-functional teams, including product management, engineering, and clinical operations, to ensure alignment and successful execution of marketing initiatives

Preferred Qualifications

• Entrepreneurial and resourceful — As an early member of a startup, we need people who can find creative ways to make a big impact quickly and without much direction
• Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment
• Passion for collaborating cross-functionally with sales, operations, client success, data, and product teams to ideate, complete projects, and drive impactful results

Benefits

• Stock option plan
• Flexible schedules and remote work
• Chicago and San Francisco offices available
• Self-managed vacation days, within reason
• Paid parental leave
• Health, vision, and dental insurance
• 401K retirement plan