Director of Strategic Marketing

Summary

Join MedeAnalytics as their Director of Strategic Marketing and lead the development and execution of strategic marketing plans. You will be responsible for product messaging, sales enablement, campaigns, and lead generation, driving market awareness and sales opportunities. The ideal candidate possesses domain expertise in the healthcare industry and a proven track record of successful B2B marketing initiatives. Reporting to the VP of Marketing, you will own Product and Event Marketing, creating strategic programs and value-based campaigns. Collaboration with Product, Marketing Operations, Creative Team, Sales, and Sales Operations is crucial for maintaining brand consistency and optimized workflows. This role offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree in related field required; Masters preferred
• 10+ years of experience in B2B marketing in healthcare IT
• Ability to work independently with a practical, “roll-up your sleeves” style
• Experience in building high impact marketing campaigns using all relevant channels and media
• Creative thinker with the ability to take both strategic and tactical direction
• Excellent project management skills with the ability to provide support to others
• Strong written and verbal communication/presentation skills
• Digital Marketing / Marketing automation platform experience required; Experience using Salesforce, Pardot, SalesLoft, a plus

Responsibilities

• Develop and execute marketing plans to meet strategic imperatives and achieve business objectives
• Maintain a thorough understanding of the US healthcare market (Payer and Provider experience preferred) and gather competitive intel for internal understanding
• Serve as a ‘trusted marketing partner’ to sales and product
• Help define MedeAnalytics’ positioning and messaging while developing the MedeAnalytics brand within new channels/market segments
• Work with marketing operations and creative teams to execute effective customer and industry events and marketing campaigns that are on-brand via appropriate channels
• Develop and align a sales enablement strategy providing content and tools for effective lead generation activities
• Regularly engage with product and sales leaders to ensure client and sales enablement channels are kept current and optimized
• Work with operations team to produce high value reference stories to support key sales, marketing and launch initiatives

Benefits

• Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date
• Company-Paid Life & AD&D Insurance , plus Short-Term and Long-Term Disability (STD/LTD)
• Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing
• 401(k) Plan with company match
• Paid Holidays and Paid Time Off (PTO) Accruals
• Employee Referral Bonus Program
• Professional Development Opportunities to support your growth