Book of the Month is hiring a
DTC Growth & Retention Analyst

Summary

The job is for an early career DTC Growth and Retention Analyst at Book of the Month. The role involves working across various aspects of DTC growth efforts, including customer acquisition, digital performance marketing, retention, LTV optimization, member experience programs, etc. The position requires 0-3 years of work experience, strong analytical skills, a strong work ethic, and effective communication skills.

Requirements

• 0-3 years of work experience
• Strong history of academic and/or extracurricular excellence
• Strong analytical and quantitative problem solving skills
• Strong work ethic; ability to learn quickly, take on new challenges, and apply feedback
• An interest in eCommerce, Direct to Consumer, or the book business
• High attention to detail and accuracy
• Grit and perseverance in the face of challenges, and an appetite for a wide variety of learnings and work experiences
• Demonstrated ability to work in a fast-paced, dynamic environment
• Effective verbal and written communication skills

Responsibilities

• Work across the full stack of DTC growth efforts: customer acquisition, digital performance marketing, media buying, retention, LTV optimization, member experience programs, etc
• Directly manage at-scale customer acquisition programs on Meta, Tiktok, email, out-of-home channels, and more
• Conceptualize and plan A/B tests across various technical and creative variables
• Work with the creative team to organize, track, and report on creative tests
• Manage our cross-channel budgets to achieve CPE and CAC to LTV targets
• Use math and data to analyze and report on performance and draw reasonable insights about performance
• Build and manage complex project plans for key member experience programs like the annual Reading Challenge, Book of the Year program, and the Relationship Status loyalty program
• Gather, analyze, and report on member sentiment across channels including paid media, organic social media, and member surveys
• Report on subscriber churn and help to ideate and execute new initiatives to improve customer attention, with a focus on both voluntary and involuntary churn improvement
• Build, proof, edit, and send emails across all audiences and continually report on performance to improve engagement and conversion rates
• Serve as a project manager for various team and cross-functional projects; collaborate with other stakeholders effectively to complete goals
• Execute investigations and/or research on identified topics; compile and deliver findings in an organized and presentable manner
• Proactively communicate conflicting priorities between your responsibilities; seek to explicitly gain alignment with manager and other stakeholders

Preferred Qualifications

Fan of new release fiction or a current or former Book of the Month member

Benefits

Salary Range: $62,400 - $100,000