Remote Ecom Content Marketing Manager

Summary

Join Pipe17 as a highly motivated content marketing professional to lead and develop our content marketing program. You will be responsible for creating a multi-format content strategy, managing campaigns across various platforms, overseeing the company blog and SEO strategy, and supervising internal and external resources. This role requires a strong understanding of ecommerce, excellent writing and editing skills, and a data-driven approach. The ideal candidate possesses strategic and analytical thinking, strong time management, and a collaborative spirit. Pipe17 offers a competitive salary, comprehensive healthcare benefits, a retirement plan, flexible equipment choices, and an unlimited vacation policy.

Requirements

• 5+ years of experience in B2B SaaS content marketing delivering content for email, display and ABM campaigns
• Strong, demonstrated passion for writing and storytelling
• Experience successfully working in an early stage startup
• Experience working with CMS
• Understanding of organic & paid social media
• Growth mindset, with a data-first approach
• Good attitude for getting your hands dirty. This is not a self-contained role - you will be asked to help in many sections of the business such as call tracking, backend reporting, social media/SEO management
• Strong communication, presentation skills and positive team collaboration is a must

Responsibilities

• Provide compelling content to support our demand gen activities
• Develop an insights based, multi-format (e.g., blogs, newsletter, case studies, articles, videos, webinars, interactive tools, infographics) content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention
• Create and manage a long-term editorial calendar and content production pipeline
• Provide copywriting support to the company as required
• Supervise multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations
• Write compelling briefs with clear project requirements for all stakeholders and functions
• Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing and collaboration that result in measurable increases in SEO performance
• Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
• Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brand stand out

Preferred Qualifications

• Ecommerce market experience
• Wordpress experience

Benefits

• Competitive salary
• Great healthcare + dental + vision coverage
• Retirement plan
• Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need
• Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation