Remote E-commerce/Email Marketing Strategist

Summary

The job is a remote position for an eCommerce Strategy Team member at Acadaca, an eCommerce agency. The role involves managing client's Shopify sites, providing digital strategy recommendations, planning and executing marketing strategy, and project managing Shopify-specific development updates.

Requirements

• Located in the United States of America
• 3+ years working in the eCommerce industry
• 2+ years of experience working with Shopify
• A working knowledge of Klaviyo or other similar email platform - analytics, segmentation, email builder, A/B testing, flows

Responsibilities

• Create and maintain clients’ email marketing calendars
• Manage email marketing channels, including: executing email campaigns, creating automated email flows, managing customer lists and segmentation
• Plan and execute A/B tests to improve campaign performance and brainstorm optimizations
• Expand and evolve an email strategy to both prospects and existing customers
• Research industry trends, competition, and best UX practices in order to create compelling and effective messaging
• Judge visual appearance and understanding of content hierarchy in emails, aligning with brand standards
• Deliver clear, concise and thorough communication of campaign and design goals in briefs
• Analyze Shopify liquid theme files to problem-solve client questions, pain points, and integration challenges
• Work smartly with the development team to execute client requests in the most streamlined ways
• Install pixels into theme files; troubleshoot if necessary
• Familiarity with metafields
• Know the Shopify Admin like the back of your hand
• Help train team members on Shopify as necessary
• Create an eCommerce strategy by analyzing site data, and aligning with clients’ business goals. This can include but is not limited to creating content calendars, marketing and technology recommendations, recommending product assortment, etc
• Consult on/execute site strategy, keeping all necessary team members and deliverables on task and on time
• Identify Shopify-specific solutions to client initiatives and pain points
• Research and recommend third party applications and integrations

Benefits

• Health Care
• 401k
• Short/Long term Disability
• Life, Dental, and Vision Insurance
• Transit and parking benefits