Email and Digital Marketing Specialist

Summary

Join Blavity, Inc. as a Specialist, Email & Digital Marketing and play a key role in the Audience Growth team. You will be responsible for creating and executing email marketing campaigns, focusing on development, automation, and A/B testing to optimize customer engagement and acquisition. This position requires close collaboration with various teams and involves building the in-house email program. The ideal candidate is a strategic thinker with strong attention to detail and a passion for email marketing. This is a fully remote, U.S.-based role with occasional travel, requiring 80% alignment with the Eastern Time Zone. The annual salary range is $67,000 - $75,000.

Requirements

• Working knowledge of email marketing, including experience with email deployment tools
• Skilled in crafting compelling subject lines and email copy, with a good eye for layout and design that aligns with brand standards
• Ability to interpret campaign metrics (e.g., open rates, click-through rates, and conversions) to optimize performance and inform future strategies
• Knowledge of the regulatory requirements of email marketing (privacy regulations, CAN-SPAM, data management)

Responsibilities

• Curate, produce and schedule content and assets into email service provider across several brands within specified timeframes
• Analyze and plan email content to engage users across specific audiences toward department and company goals
• Stay up-to-date with industry trends, guidelines, updates, and communicate them in a timely manner to implement
• Utilize graphic design tools to create high-quality and engaging media to be implemented in email
• Execute marketing and automated email campaigns to drive email messages through HTML/CSS, existing drag-and-drop templates, and automated campaigns
• Review calendars, manage email workflow tools, and support campaign kickoffs
• Proactively collaborate cross-departmentally to manage timelines for email needs
• Build emails and manage template library, ensuring that email best practices, mobile responsiveness, and rendering across all email clients and devices are in place
• Own email proofing, quality assurance, advanced scheduling, and final send/automation parameters
• Identify areas for growth and opportunity though structured multi-variate testing
• Collaborate with key stakeholders to provide guidance on best email practices and leverage technology to drive innovation and create engaging email content
• Perform other duties and special projects assigned as needed

Preferred Qualifications

• HTML/CSS coding for email
• Google Suite, Asana, Microsoft Office, Data Analytics tools, ESP platforms and tools (Iterable, Digioh)
• Excellent attention to detail
• Interest in learning new platforms and programs
• Exemplary communication and organizational skills
• Desire to shape new processes and continuously optimize

Benefits

• This is a fully remote role, U.S.- based role
• Occasional travel may be required
• The annual salary range for this role is $67,000 - $75,000