Email & SMS Marketing Intern

Summary

Join Power Digital's Email & SMS Marketing Internship this Fall 2025 and gain hands-on experience in a fast-paced environment. This remote internship, open to college students enrolled in an internship course for credit, offers the opportunity to learn the inner workings of email and SMS campaigns and automations. You will create campaign calendars, write custom copy, segment audiences, build customer journeys, analyze performance, and provide strategic recommendations. The internship culminates in an end-of-semester project demonstrating your learnings. Compensation is college credit. The ideal candidate possesses a strong interest in blending creativity and analytics, excellent communication and editing skills, the ability to multitask, and a passion for storytelling.

Requirements

• Strong interest in a career that blends creativity and analytics
• Excellent oral and written communication skills
• Outstanding editing and proofreading skills
• Ability to prioritize and balance multiple tasks
• Must be detail oriented
• Must have a passion for storytelling
• Must be enrolled in a course at a college or university and receiving credit for their participation in this internship program

Responsibilities

• Understand lifecycle marketing best practices, strategies, and processes
• Learn how to execute email & SMS campaigns within multiple different lifecycle platforms
• Create email & SMS campaign calendars for a variety of clients
• Write custom email & SMS copy to speak to different groups of contacts
• Segment campaign audiences based on past customer behavior and demographic data
• Build out targeted customer journeys based on previous site activity and purchase data
• Analyze email & SMS performance and report on findings while providing strategic recommendations for the future
• Optimize the lifecycle user experience based on learnings from performance data and A/B testing results
• Assist the lifecycle team with ad hoc projects including reporting, execution, copywriting, etc
• Participate in end of semester project to demonstrate learnings in a client deliverable format

Benefits

• Monthly & quarterly team bonding activities
• Fun, savvy, and hard-working team(s)
• Full-remote flexibility