Common Thread Collective is hiring a
Email SMS Strategist

Summary

The job is for an Email & SMS Strategist at CTC who will create and execute strategies to grow email and SMS marketing programs, collaborate with internal teams, and develop annual strategic initiative roadmaps for clients. A Bachelor's degree is preferred but not required, and 3-5 years of experience in a retention role with a focus on DTC ecommerce is expected.

Requirements

• Bachelor’s degree preferred but not required
• 3 to 5 years’ experience in a retention role with a focus on DTC ecommerce
• Strong knowledge of email marketing, ESPs, copywriting, and best practices for email deliverability
• Understanding of other messaging platforms, such as SMS and Messenger
• Proven experience in the direct-to-consumer space with expertise in Klaviyo or other major email service providers
• Hands-on experience with A/B testing and persuasive copywriting
• Strong communication skills (verbal and written) with the ability to support or defend a position or idea in a clear, concise, and persuasive manner
• Relentless curiosity and an insatiable need to know more about your clients, their products, and their customers
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail
• Self-starter that can work independently and collaborate with a team
• Inability to leave a problem alone until you’ve found one or many different potential solutions
• The ability to confidently present plans both to your team and to clients
• Attention to detail — if the copy is off-brand, you raise hell

Responsibilities

• Write top-notch copy for email and SMS; ownership of the brand voice and attention to detail will be key
• Own end-to-end execution of email and SMS marketing campaigns (scheduling, deployment, segmentation, reporting)
• Develop email and SMS marketing strategies to drive customer retention and reactivation, including A/B testing and driving optimizations to enhance engagement
• Analyze and report on the performance of campaigns, making data-driven recommendations for improvements
• Embrace a testing mindset to continually refine and improve campaign effectiveness through statistical analysis
• Work hand-in-hand with the Growth Strategist to plan and calculate spend allocated to and revenue derived from Email & SMS campaigns
• Collaborate with Creative Strategists on building and executing a holistic marketing calendar
• Track metrics and send out regular reports to the executive team and stakeholders on a monthly and quarterly basis

Preferred Qualifications

Highly motivated individual with a strong understanding of direct-to-consumer needs

Benefits

• ESOP (Employee Stock Ownership Program)
• 401K program with a 3% company match (post 90 days employment)
• Flexible Time Off policy
• Full health, dental, and vision benefits
• Wellness reimbursement program