Engagement Marketing Campaign Manager

Summary

Join Yubico, a leading security key company, as a strategic and creative Engagement Marketing Campaign Manager. You will develop and implement multi-channel marketing strategies to drive awareness and sales of Yubico's YubiKeys. This role requires collaboration with cross-functional teams, data analysis, and reporting on key metrics. The ideal candidate possesses extensive experience in consumer technology marketing, proven success in managing large budgets, and exceptional analytical and communication skills. Yubico offers a flexible work environment, including remote options, and a strong company culture that values diversity and inclusion.

Requirements

• 7+ years of experience in consumer technology marketing
• Proven track record of creating and executing successful consumer / prosumer technology marketing campaigns
• Experience managing large budgets ($2 million+ annually) across multiple channels in multiple geographic regions
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills
• Strong leadership and project management skills

Responsibilities

• Develop, implement, and optimize comprehensive multi-channel marketing strategy to drive awareness and sales
• Collaborate with cross-functional teams including product marketing, digital marketing, content, and sales to create compelling campaigns that engage, educate and convert consumers
• Lead the execution of marketing campaigns from concept to launch
• Analyze data and trends to continuously improve marketing effectiveness and ROI
• Work with the Global Communications team to analyze and optimize across organic search and social, video and community channels to raise awareness and increase brand awareness
• Prepare and present reports to cross-functional teams and leadership on key metrics and insights
• Identify new opportunities and lead initiatives to enhance customer engagement and acquisition

Preferred Qualifications

Cybersecurity experience

Benefits

• Freedom and Flexibility: Work 100% from home or choose to work hybrid/onsite
• Making rest a priority
• Open space to have their voices amplified to create a workplace where everyone feels like they belong
• Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen
• Yubico donates YubiKeys to organizations in need all over the world
• Virtual workspace keeps us connected day-to-day
• All-team event in a new location every year