Director, Marketing D2C eCommerce

Summary

Join Yubico as the Director, Marketing D2C eCommerce, and lead marketing efforts to boost awareness of YubiKeys and increase revenue for Yubico’s D2C e-commerce platforms. You will develop and execute e-commerce and digital marketing strategies, collaborate with cross-functional teams, manage marketing budgets, and analyze data to optimize marketing effectiveness. The ideal candidate possesses an entrepreneurial mindset, a data-driven approach, and strong leadership skills, along with 8+ years of experience in e-commerce growth and digital marketing. This role requires managing large budgets, experience with various marketing channels and platforms, and a deep understanding of performance marketing. Yubico offers a flexible work environment, competitive benefits, and a strong company culture.

Requirements

• 8+ years' experience in e-commerce growth, digital marketing, or marketplace optimization (e.g., Amazon, Best Buy, Walmart, owned channel, etc.)
• Successful track record in a senior marketing D2C e-commerce role
• Experience working collaboratively within the ecommerce business as well as cross department, cross channel, cross company and externally to educate, influence and successfully launch digital and omni-channel programs
• Demonstrated ability for developing multi-year and annual strategic plans that include assumptions and forecasts
• Strong understanding of e-commerce trends, analytics, and customer preferences
• Demonstrable experience with and understanding of SEO/SEM, marketing database, email, social media and/or digital advertising campaigns
• Demonstrated critical thinking and analytical skills at the strategic and tactical levels
• Utilizes data to make decisions. Strong data acumen. Hands-on experience gathering data and insights through various analytics tools including Google Analytics
• Experience managing large budgets ($2 million+ annual) across multiple channels in multiple geographic regions
• Mastery of project management, including the ability to prioritize work, delegate workload and manage the demands of a fast-paced environment and tight deadlines
• A deep understanding of performance marketing across various channels, including Google Ads, Facebook Ads, and Amazon Ads, is essential
• Deep understanding of and experience with leading e-commerce platforms and tools (e.g., Shopify, Klaviyo, Meta Commerce, Google for Business, etc.)

Responsibilities

• Develops e-commerce and digital marketing strategies, plans and programs to drive business growth objectives, help develop merchandising, marketing & creative strategies to grow revenue & profitability
• Collaborate with cross-functional teams including product marketing, digital marketing, content, and sales to create compelling campaigns that engage, educate and convert consumers
• Manages marketing budget, allocates resources effectively, and measures the ROI of marketing initiatives
• Collaborates with product development teams to create compelling value propositions and go-to-market strategies
• Align marketing efforts with overall business objectives, defining, tracking and optimizing against marketing KPIs consistent with our financial targets
• Develops product positioning, messaging, and go-to-market plans to ensure successful product launches and adoption. Ensures consistent messaging across all marketing channels and materials
• Collaborate with the broader e-commerce team to understand sales trends, product performance, and upcoming campaigns to inform upcoming e-commerce product assortments
• Gather insights on top-performing products, customer feedback, and areas of opportunity for growth
• Leads strategic planning sessions with global, internal, and external stakeholders
• Managing campaign optimization for site traffic and conversion to sales
• Identify new opportunities and lead initiatives to enhance customer engagement and acquisition
• Lead the execution of marketing campaigns from concept to launch
• Analyze data and trends to continuously improve marketing effectiveness and ROI
• Work with the Global Communications team to analyze and optimize across organic search and social, video and community channels to raise awareness and increase brand awareness
• Prepare and present reports to cross-functional teams and leadership on key metrics and insights

Benefits

• Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family
• Retirement plan . Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting
• Wellness reimbursement . We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate
• Learning and development . We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program
• Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year
• Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total)
• Commuter Benefits . If you need to commute to the office, we offer commuter benefits
• Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite