Events and Partnership Marketing Manager

Summary

Join MagicSchool, a leading generative AI platform for teachers, as their Events & Partnerships Marketing Manager. This vital role involves developing and executing impactful events and managing strategic partnerships to drive growth within the EdTech sector. You will be responsible for building relationships with key stakeholders, creating an annual events calendar, establishing brand guidelines for event representation, and developing standardized reporting for event impact. Success in this fast-paced position requires a proven track record in event planning and partnership management, strong communication and negotiation skills, and a deep understanding of EdTech trends. MagicSchool offers a generous benefits package including unlimited PTO and 100% employer-covered health insurance.

Requirements

• 5+ years of experience in event planning, partnership management, or business development, preferably within EdTech, education, or technology sectors
• Proven track record of successful event execution and partnership growth
• Ability to travel - attend up to 25% of conferences, in particular, the largest EdTech conferences
• Proven ability to manage complex events from strategy to execution, including logistics, budgeting, vendor coordination, and post-event reporting, while using tools like Asana, HubSpot, and CRM systems
• Skilled at cultivating and managing partnerships with schools, institutions, and industry leaders to enhance brand visibility and co-marketing opportunities
• Capable of finding innovative solutions and adapting to dynamic event environments and partnership challenges
• Excellent communication, negotiation, and relationship-building skills to manage internal teams, external vendors, and stakeholders effectively
• Deep understanding of EdTech trends, education systems, and the needs of educators, paired with experience in creating promotional strategies that align with broader go-to-market initiatives

Responsibilities

• Develop an annual calendar prioritizing key industry events based on ROI and strategic goals
• Implement a system to track event statuses, deliverables, and deadlines
• Regularly update the calendar and conduct bi-weekly check-ins with relevant teams
• Create a standardized event management playbook for internal processes and sign-ups
• Coordinate with cross-functional teams to ensure timely preparation of assets
• Establish brand guidelines for event representation to ensure consistency
• Develop creative, out-of-the-box ideas for each event to enhance brand impact
• Experiment with unique tactics like immersive experiences or product demos
• Set quarterly benchmarks for lead engagement and growth, tracking QoQ and YoY progress
• Monitor and analyze lead quality and conversions from events to measure impact
• Collaborate with marketing ops to create a standardized event performance reporting template
• Track KPIs such as lead generation, customer engagement, and event expenses
• Measure event ROI by tracking leads through the sales pipeline and evaluating long-term impact
• Provide post-event debriefs with actionable insights for improving future event ROI
• Continuously optimize event strategies based on data-driven insights from reports

Benefits

• Unlimited PTO
• 100% employer covered health insurance
• A wellness stipend
• Vision/dental insurance