Events Manager

Summary

Join our team as an Events Manager and lead the development and execution of event strategies aligned with business objectives and sales goals. You will manage various event types, including national campaigns, VIP events, and virtual conferences. This role involves close collaboration with sales and marketing leadership, leveraging data-driven insights to optimize event impact. You will also oversee an Events Coordinator, manage event budgets, and track performance. The ideal candidate will have experience in event strategy, team management, and cross-functional collaboration. We offer a competitive compensation and benefits package.

Responsibilities

• Develop the overarching strategy and calendar for events (national, regional, VIP, virtual, and partnership), ensuring alignment with business goals, sales targets, and marketing strategies
• Leverage omni-channel approaches (digital, in-person, content, and social) for key events to drive engagement, pipeline generation, and brand awareness
• Ensure events are targeted by persona and aligned with sales state focus, using a data-driven approach to optimize event effectiveness
• Create and oversee event processes, including planning timelines, checklists, and workflows, to ensure smooth execution and consistency across all events
• Lead and mentor the Events Coordinator, overseeing event logistics and ensuring the coordinator has clear goals, responsibilities, and growth opportunities
• Provide strategic direction while ensuring the Events Coordinator handles logistical tasks such as venue coordination, vendor management, registration processes, and event setup
• Review and approve logistics plans to ensure that they align with event strategy and meet high standards for execution
• Work closely with sales teams to align on event objectives, ensure proper follow-up processes, and handle new inquiries or opportunities tied to events
• Coordinate the development of an event calendar, mapping events to sales regions, specific target personas, and pipeline generation needs
• Collaborate with marketing leadership to ensure events are integrated into broader marketing campaigns and strategies, including pre- and post-event engagement efforts
• Use sales feedback to adjust event strategies and ensure maximum ROI and lead generation from all events
• Lead the strategy, planning, and execution for national events
• Coordinate multi-channel, multi-touchpoint strategies for larger national events, ensuring alignment across digital marketing, content, and direct sales engagement
• Work with sales and marketing teams to identify key attendees and develop personalized experiences for high-value customers and prospects
• Manage end-to-end event execution, ensuring that all events deliver a consistent, high-quality experience
• Develop and execute a comprehensive strategy for two major virtual conferences per year, including theme, messaging, and overall event design
• Collaborate with internal teams, including content, design, and campaign managers, to ensure a cohesive look, feel, and messaging for the virtual events
• Coordinate with speakers to ensure presentations align with the event’s overall goals and messaging, while managing speaker timelines, deliverables, and rehearsals
• Oversee the virtual platform setup and functionality, ensuring a seamless experience for attendees, speakers, and sponsors
• Lead the strategy and execution for partnership events, ensuring that joint events drive pipeline and reflect both company and partner brand values
• Support owned company events that align with key strategic moments throughout the year, working closely with leadership to align with broader company goals
• Collaborate on event sponsorship and vendor partnerships to maximize visibility and networking opportunities at events
• Manage the budget for all events, ensuring cost efficiency and alignment with company financial goals
• Track event performance metrics, including attendee engagement, lead generation, and post-event sales impact, to measure ROI and inform future strategies
• Provide leadership with detailed event performance reports, analyzing success and areas for improvement based on data-driven insights
• Continuously optimize event strategies to ensure maximum return on investment and alignment with revenue goals

Benefits

• Health, dental, vision, life, and disability insurance
• Company matching 401(k) savings plan
• Flexible time off plans