Field And Accounts-Based Marketing Manager

Summary

Join Newsela as the Field & Account-Based Manager and lead the end-to-end strategy and execution of regional programs, ABM campaigns, and regional marketing events. Partner with various teams to drive demand and growth. You will develop and implement field marketing plans, track ROI, and create marketing playbooks. This role requires strong strategic planning, execution, and cross-functional collaboration skills. The ideal candidate has 3-5 years of field marketing and event experience and thrives in a fast-paced environment. Newsela offers a remote work environment and a comprehensive benefits package.

Requirements

• Have 3-5 years of national and/or field marketing and event experience
• Be passionate about field marketing and event management and have a proven track record of being one part strategist, one part executor
• Be meticulously organized with an ability to work and demonstrate grace under pressure
• Have strong project management and entrepreneurial skills to work independently on complex projects
• Be comfortable with ambiguity and have the ability to move forward in this environment

Responsibilities

• Lead the strategy and proactive quarterly planning of our field marketing activations across channels to achieve both marketing- and rep-sourced pipeline targets for Newsela
• Execute on a comprehensive field marketing plan to drive leads and accelerate sales opportunities aligned with Sales and Success teams
• Stay informed on the latest trends and opportunities by researching state initiatives, ABM strategies, event concepts, experiential ideas
• Track ROI, engagement, and feedback to measure results, assess opportunities for improvement, and optimize future field marketing programs, events, and sponsorships
• Create and maintain relevant field marketing playbooks, including GTM plays, operating processes, and templates for customization
• Partner with Demand & Customer Marketing leads to implement engaging and effective messaging across campaign channels that can be tailored to regions and state-specific plays
• Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
• Partner with Sales on campaigns, follow-up strategies, enablement and lead management reporting

Preferred Qualifications

• Be skilled at strategic planning of targeted campaigns and events matched with your ability to successfully execute on local programs, in-person conferences, and virtual events
• Thrive in collaborating cross-functionally and cross-departmentally to orchestrate large projects from start to finish simultaneously, within tight timelines due to our market seasonality
• Expect to travel in order to effectively manage and ensure that the events you execute on provide an outstanding customer experience
• Be a creative and out of the box thinker that wants to execute on event and localized experiences that stand out from a packed conference agenda

Benefits

• Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul
• Almost all of our roles are fully remote - tech stipend included!
• Supplemental programs and time off to take care of your family and yourself
• Flexible PTO to recharge, including Sabbatical Leave
• Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes
• Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality