Field Marketing Transcreation Manager

Summary

Join Anaplan's Field Marketing team in France as a Marketing Manager! This role focuses on driving marketing programs and paid media, collaborating with global and local teams. You will plan, adapt, and execute campaigns, ensuring strong visibility within the French market. Responsibilities include managing transcreation, translation, and local campaign requirements. Success in this position requires strong project management, cross-functional collaboration, and a deep understanding of the French market. You'll work with various marketing technologies and contribute to pipeline growth and revenue generation. This is a fantastic opportunity to build a world-class digital and field marketing program while working with a dynamic global team.

Requirements

• Fluent written and spoken, business level, English and French
• 5+ years of marketing experience in B2B / SaaS technology markets in a global company with a focus on digital programs
• Deep understanding on the principles of paid and organic search to guide our global agency on local requirements
• Experience in account targeting digital strategies including demand base and content syndication
• Experience working in a global AEM web environment, including French localisation and transcreation of global website, keeping in mind natural search optimisation
• Ability to localise global campaigns, including translation of assets, for the French market and audience. Provide strategic insight to local market needs during global campaign creation
• 3+ years experience running paid and organic social marketing
• The ability to execute email, events, webinar, nurture and syndication programs from start to finish
• Strong project management skills, creative thinking and analytical ability
• Excels at cross-group collaboration, locally, regionally and globally
• Comfortable with accountability for clear, quantified performance targets
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
• Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
• Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships, internally and externally
• Independence and initiative in high profile situations with strong project management, interpersonal and time management skills
• Experience in advocacy for French in a global company, understanding the impact and need of localisation requirements, balanced with global priorities
• Willingness to work flexible hours to facilitate global meetings, within a normal working week

Responsibilities

• ���Transcreate” engaging messaging, content, assets and digital marketing efforts so that they resonate and drive outcomes in the French language where translation is not enough
• Plan, execute and measure digital marketing programs that position Anaplan as the leader in planning by driving awareness, pipeline and revenue in our target accounts
• Work closely with the Global Revenue Marketing team and our global agency, collaborating in a global framework and with your peers across the world
• This will include website localisation (including the transition to our new AEM platform) and marketing programs that would incorporate tactics like webinars/virtual events, social marketing, SEO/SEM, syndication, email and email nurture
• Managing transcreation, translation and local requirements related to campaigns in close collaboration with your internal got to market stakeholders
• Work cross-functionally to execute and manage activities, including program management, budgeting, content development, translation, scheduling and agency management
• Manage multiple projects and programs simultaneously, under the direction of the Senior Director of Field Marketing, ensuring clear and proactive communication, to meet deadlines and stay within budget
• Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from volume marketing activities are properly managed
• Bring your deep understanding of the French market, culture and competitive landscape to drive proactive recommendations and feedback to agencies and global teams
• This role will work closely with the France Field Marketing Manager aligned to strategic events, regional partners and account marketing. It may include assistance on major marketing projects in Germany led by that person, and they may also assist you