Finance Business Partner-Marketing

Summary

Join Wander's Finance team as a high-performing Marketing Finance Manager and become the go-to partner for marketing performance. Drive visibility into the marketing funnel, implement controls on paid spend, and ensure financial discipline across acquisition channels. Work closely with marketing, data engineering, and analytics teams to translate data into actionable insights. Build and maintain performance tracking models and dashboards. Analyze key metrics like CAC, LTV, conversion rates, and ROI. Communicate findings to finance and marketing stakeholders. Partner with marketing on campaign optimization and be a thought partner on resource allocation.

Requirements

• 3–5 years of experience in marketing analytics, FP&A, growth strategy, or a similar data-focused role
• Strong analytical skills and comfort working with large data sets; advanced Excel/Sheets required
• Advanced proficiency in SQL (Google BigQuery preferred); ability to write queries independently and validate data accuracy
• Experience partnering with engineering or data teams on pipeline and tooling improvements
• A clear and persuasive communicator who can tell a story with numbers
• Familiarity with digital marketing metrics, funnels, and attribution models
• Proactive, detail-oriented, and highly organized

Responsibilities

• Build and maintain models and dashboards to track performance across paid and organic channels
• Collaborate closely with data engineering and marketing analytics to improve data pipelines, dashboarding, and reporting reliability
• Write and review SQL/BigQuery queries to independently analyze campaign performance; Python experience a plus for automation and deeper analytics
• Analyze customer acquisition costs (CAC), LTV, conversion rates, and ROI by channel, cohort, and segment
• Identify trends, surface insights, and communicate findings in a clear, compelling way to both finance and marketing stakeholders
• Implement frameworks and controls to enforce budget restrictions on paid media and demand generation initiatives
• Partner with marketing on creative testing, attribution, and campaign optimization
• Be a thought partner on trade-offs and resource allocation, and push back when needed to ensure financial discipline
• Own key reporting for leadership and the board on marketing performance
• Collaborate cross-functionally with data, growth, product, and ops as needed

Preferred Qualifications

• Python experience (e.g., Pandas, NumPy) is a plus, particularly for forecasting, modeling, or automation
• Experience working with marketing teams or in fast-paced startup environments preferred