FreeBets Manager

Summary

Join Gambling.com Group as a Site Manager to lead the growth of Freebets.com, a leading UK sports betting affiliate website. You will own the content, SEO, and brand strategy, transforming Freebets.com into a household name. Responsibilities include developing high-impact SEO strategies, collaborating with cross-functional teams, and championing quality content. You will lead data-driven decisions, manage a high-performing team, and play a pivotal role in shaping the future of the brand. The role requires proven experience in a senior content or SEO leadership role within a top affiliate or betting brand, a strong understanding of the sports betting audience, and expertise in data analysis and interpretation. Gambling.com Group offers a flexible work environment with remote work options.

Requirements

• Proven experience in a senior content or SEO leadership role at a top affiliate, publisher, or betting brand
• A brand-builder’s mindset and track record – demonstrating the creativity and executional skills that transform a content site into a trusted consumer destination
• A track record of delivering significant YoY organic traffic and conversion growth
• Deep knowledge of Google's organic ecosystem, affiliate models, and the content strategies that move the needle
• Experience working cross-functionally with commercial, creative, tech, and performance marketing teams
• Strong understanding of sports and betting audiences – from casual bettors to high-intent players
• Comfort working with data tools and analytics platforms (GA4, Search Console, Ahrefs, Semrush etc.), and translating insights into action
• A team-first, results-driven approach with strong leadership and mentoring capabilities
• Excellent communication, leadership, and project management abilities
• Ability to manage several projects simultaneously
• Bachelor’s or master’s degree in marketing, Business, or a related field
• 5+ years of experience preferably in the gambling, betting, or gaming industry

Responsibilities

• Own and evolve the site vision and roadmap – driving performance across content, SEO, and brand
• Build Freebets.com into a trusted, recognisable brand in the sports betting space through thoughtful, helpful, and expert-driven content experiences
• Deliver high-impact SEO strategies that scale internationally and adapt to changing SERP dynamics and user intent
• Lead data-led decisions – analysing performance, identifying opportunities, and adapting tactics to grow traffic, engagement, and revenue
• Collaborate with PR, Social, and Email teams to amplify the brand, ensuring a consistent tone of voice and presence across channels
• Work hand-in-hand with Product, Design, and CRO teams to improve user journeys, test new ideas, and deliver a seamless, high-converting experience
• Champion quality, trust, and authority – ensuring all content meets high editorial standards and Google’s E-E-A-T guidelines while also setting Freebets.com apart from the competition with original, insightful, and user-first experiences
• Develop site monetisation strategies – including promotional content, call-to-actions, and campaign planning with commercial teams
• Manage, mentor, and grow a high-performing team across editorial, SEO, and content production
• Play a pivotal role in shaping the future of a major affiliate brand with strong foundations and global ambitions

Benefits

• Employee Stock Purchase Program
• Comprehensive private Healthcare Insurance
• Flexible work environment with the option for remote work
• Lifestyle Allowance/Lifestyle Spending Account
• Hardware and software
• Regular company events, including seasonal parties and sports & social outings