WillowTree is hiring a
Fuel iX Growth Marketer

Summary

The job is for a Growth Marketer who will drive awareness and generate leads for the company's new enterprise-grade AI engine, Fuel iX. The role can be hybrid or fully remote with travel. The ideal candidate has 3-8 years of experience in growth marketing, particularly in enterprise SaaS products, and is familiar with marketing technologies and trends, including AI and enterprise software solutions.

Requirements

• 3-8 years of experience in growth marketing, with a focus on enterprise SaaS products
• Demonstrable experience in successfully scaling and optimizing digital marketing campaigns
• Strong analytical skills, with the ability to use data to inform decisions and drive growth
• Knowledge of the latest marketing technologies and trends, with a particular interest in AI and enterprise software solutions
• Ability to successfully partner and align with cross-functional teams and stakeholders
• Experience with market automation and digital analytics tools such as Salesforce Marketing Cloud (SFMC), Pardot, and Google Analytics 4 (GA4)
• Excellent communication and teamwork skills and strong interest in operating in a fast-paced environment
• Comfort with ambiguity and shifting priorities based on market needs
• Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded

Responsibilities

• Develop and execute growth marketing strategies to increase brand awareness and generate leads
• Utilize a data-driven approach to identify opportunities and optimize marketing campaigns across multiple channels
• Align marketing strategies with product capabilities and market needs
• Implement A/B optimization strategies to improve conversion rates and user engagement
• Leverage analytics tools to track performance metrics and ROI, adjusting tactics as necessary to meet business objectives
• Work with content and design teams to manage the completion of content development and artifacts for publication

Preferred Qualifications

Familiarity with generative AI technologies

Benefits

• A place to be yourself
• Diverse teams build better products
• Mentorship, dedicated time to innovate on passion projects, and an annual stipend to fund professional pursuits