GenAI Creative Optimisation Analyst

Summary

Join U-Studio, OLIVER's global AI studio, as a Content Optimisation Analyst and pioneer the future of generative AI. You will be at the forefront of innovation, uncovering insights to drive peak performance of content for a renowned FMCG brand. This role involves defining, measuring, and evaluating the success of AI-generated content across channels. You will analyze performance data, craft test-and-learn plans, and design dashboards for real-time tracking. Furthermore, you will explore emerging data analytics capabilities of Gen AI platforms and stay ahead of advancements in AI and data analytics. This position offers the opportunity to shape the next generation of AI-powered marketing.

Requirements

• Hands on experience with the major LLMs and other providers for analytics, data, and insight work
• Possess strong analytics and data-driven experience, driving insights that push boundaries
• Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data
• Embrace an innovative approach to data and consumer insights, pioneering new paths to success
• Leverage interest in applying data to understand audience behaviour
• Deep understanding of ad account setups, metrics, evaluation and how this drives results
• Comfortable aggregating multiple data sources to evaluate effectiveness
• Proficiency with tools such as Brandwatch , Global Web Index, Audiense
• Excel in data storytelling for non-technical audiences, ensuring insights resonate
• Possess a keen eye for detail and critical thinking, driving impactful decision-making
• Comfortable thriving in a fast-paced, changing environment
• Has a thirst for continual learning and pushing boundaries, driving innovation at every turn
• Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence

Responsibilities

• Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work)
• Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes
• Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making
• Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM)
• Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content
• Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs
• Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve
• Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required
• Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation
• Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs