Generative AI Lead

Summary

Join Right Side Up, a premium marketing collective, as a high-impact Generative AI Lead. Partner with the Founder/GM to define excellence in generative search and LLM-indexed content, bringing this vision to life through structured programs. Collaborate with team members to ensure client work aligns with strategic principles, lead internal knowledge-building, and stay informed about industry trends. Identify gaps in current approaches and build scalable solutions. Support the Founder/GM in thought leadership and market presence. This is a strategic and hands-on role ideal for someone with SEO, content strategy, or search innovation experience ready to build a playbook for a new era. Right Side Up works with leading brands to optimize their representation and discovery in AI-powered platforms. The company is pioneering a new approach to organic customer acquisition and reputation shaping, known as Generative Engine Optimization (GEO).

Requirements

• Minimum 5 years experience, ideally with some time spent in the Generative AI space coupled with relevant adjacencies (SEO, digital visibility, content, Affiliate Marketing), with a hunger to push beyond traditional tactics
• Strong understanding of the evolving AI/search ecosystem: how LLMs retrieve and prioritize content, the decline of organic links in SERPs, etc
• Ability to build frameworks, tools, and structured programs that enable delivery teams to succeed
• Strong written and verbal communication skills — able to codify strategy clearly and compellingly
• Comfort operating in a high-growth, ambiguous, and fast-moving environment
• A passion for shaping new categories and leading where the market is headed

Responsibilities

• Develop and refine frameworks for success in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including content strategy and development, authority mapping, and AI search visibility
• Collaborate closely with team members to ensure client work aligns with evolving strategic principles
• Lead internal knowledge-building: train, support, and mentor contributors working across GEO / AEO programs in tandem with the Founder/GM
• Stay deeply informed about industry trends and how platforms like Google, Reddit, ChatGPT, and Perplexity index and surface content, and how to influence those systems effectively
• Identify gaps in current approaches and build solutions that scale, including tools, templates, or strategic guidelines
• Over time, support the Founder/GM in thought leadership, event participation, and market presence. This could include activities like authoring articles, participating in or leading webinars, etc
• Track and synthesize changes in platform behavior (SERPs, LLMs, ranking signals, etc.) to inform both client strategy and market messaging

Benefits

• Competitive salary
• Full suite of benefits, including health, dental, vision, and flexible paid time off