Remote Google Ads/PPC Specialist

Summary

Interdependence Public Relations is hiring a full-time PPC Manager or Digital Marketing Specialist to bridge the gap between business objectives and the paid search process. The candidate will analyze performance data, optimize campaigns at a granular level for a PR agency specializing in B2B lead generation, collaborate with leadership, and write and test ad copy. The ideal candidate has at least two years of experience managing PPC campaigns for B2B and holds Google AdWords Advanced Search Certification.

Requirements

• Proven experience as a PPC Manager or Digital Marketing Specialist
• At least two years of experience managing PPC campaigns for B2B
• Google AdWords Advanced Search Certification, ideal

Responsibilities

• Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form)
• Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program
• Build and optimize search campaigns and communicate trends and findings to leadership
• Lead writing and testing ad copy, landing pages, and anything else that might impact the client journey
• Daily management of campaign performance and budget pacing
• Weekly report on performance and campaign progress

Benefits

Competitive benefits package—including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements (i.e. working from home), Summer Fridays