Google Tag Manager/GA4 Implementation Specialist

Summary

Join Sporty Group as a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist. This crucial role ensures the accuracy and efficiency of our data analytics platforms, driving business objectives. You will manage marketing campaigns, audit existing setups, implement GTM and GA4 across web platforms, maintain and optimize configurations, debug issues, and train internal teams. The ideal candidate possesses at least three years of experience in GTM and GA4 implementation, strong analytical skills, and proficiency in HTML, CSS, and JavaScript. Sporty Group offers a dynamic work environment with flexible hours, quarterly bonuses, top-tier equipment, and a comprehensive benefits package.

Requirements

• Minimum 3 years experience in implementation, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms
• Strong understanding of web analytics, digital marketing, and data privacy
• Demonstrated experience in successfully implementing, maintaining and debugging marketing campaigns in a B2C context
• Excellent communication and organisational skills especially across remote teams, including technical and non-technical stakeholders
• Excellent analytical & problem-solving skills with a knack for making data actionable
• Proficient in HTML, CSS, and JavaScript, with a good understanding of how these interact with GTM and GA4
• Familiarity with A/B testing tools, SEO, PPC, and Social Media campaign tracking

Responsibilities

• Support marketing campaigns by setting up tracking for various types of conversions, events, and user interactions. Analyse the performance data to provide insights that enhance campaign effectiveness
• Conduct comprehensive audits of our current Google Tag Manager and Google Analytics 4 setups to identify discrepancies, inefficiencies, or areas of improvement
• Lead the implementation of GTM and GA4 across our entire web platforms, ensuring that all tags, triggers, and variables are correctly set up to capture necessary data
• Regularly update, maintain, and optimize the GTM container and GA4 configurations to adapt to new features, changes in business requirements, or updates in the platforms
• Identify, troubleshoot, and resolve issues related to tag management, data layer, and analytics tracking, Ensuring data integrity and accuracy across all marketing channels
• Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and changes made to the systems
• Ensure all implementations comply with data protection regulations like GDPR, and CCPA, and maintain user privacy standards
• Own the implementation of front and back-end events and be the key specialist for investigating broken tracking; Set up processes for testing events across PMs and Devs
• Curate a data schema for FE and BE events to document triggers, event parameters, user properties, etc

Preferred Qualifications

• Experience in the sports betting or gaming industry
• Knowledge of other tools like AppsFlyer or Metabase
• Experience in implementing Server-Side Google Tag Manager for business-critical events
• Certifications in Google Analytics, Google Tag Manager, or related fields

Benefits

• Quarterly bonuses
• We have core hours of 10am-3pm in a local timezone, but flexible hours outside of this
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave
• Annual company retreat
• Highly talented, dependable co-workers in a global, multicultural organisation
• Payment via DEEL, a world class online wallet system
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members