Graphic Designer, Digital Advertising

Summary

Join our team as a part-time, remote Graphic Designer (Virtual Assistant)! You'll create engaging visual assets using Canva and Adobe Illustrator, aligning them with the performance goals of our paid social media campaigns on LinkedIn and Facebook. This ad-hoc role offers flexible hours and requires collaboration with marketing and design teams. You'll analyze campaign results to refine visuals and improve engagement. The ideal candidate possesses proven design experience, proficiency in design software, and a strong understanding of social media advertising. This is a great opportunity for a creative and detail-oriented individual who thrives in a fast-paced environment.

Requirements

• Proven experience as a Graphic Designer, with a portfolio showcasing creative versatility and a strong eye for layout, color, and typography
• Proficient in Canva and Adobe Illustrator
• Solid understanding of social media ad campaigns, especially for LinkedIn and Facebook, and how design impacts performance (e.g., scroll-stopping visuals, CTA placement, A/B testing considerations)
• Ability to interpret campaign goals and performance data to inform future design decisions
• Excellent communication skills in both spoken and written English
• Ability to adapt design style based on different audiences and marketing goals
• Self-motivated, organized, and able to work independently while collaborating within a remote team
• Comfortable with receiving and implementing constructive feedback in a timely manner
• Willingness to work flexible, ad-hoc hours during EST time zone

Responsibilities

• Collaborate with marketing and design teams to create engaging visual assets for various platforms, including social media graphics, website banners, email headers, and promotional materials
• Design with performance in mind — ensuring all creative assets align with the objectives of paid campaigns, particularly on LinkedIn and Facebook
• Contribute to strategic market targeting by adapting designs to specific audience segments and campaign goals
• Analyze campaign results in collaboration with the team to refine visuals and improve engagement and conversion rates
• Maintain consistency with brand guidelines while injecting creativity and innovation into each design
• Manage multiple design projects with competing deadlines while maintaining high quality and attention to detail
• Communicate effectively with team members, integrating feedback and contributing to brainstorming sessions

Preferred Qualifications

Experience with additional tools (e.g., Photoshop, Figma)

Benefits

• Flexible hours
• Remote work