Group Product Manager

Summary

Join Thrive Market as a Group Product Manager to lead the strategic vision and execution for Member Growth & Retention initiatives. Oversee a portfolio of high-impact product initiatives focused on improving acquisition, driving onboarding and engagement, and increasing long-term member retention. This role is crucial in navigating Thrive Market's growth journey, addressing opportunities in paid social performance, and charting a path through innovation and experimentation. Collaborate with the executive team, cross-functional stakeholders, and a talented team to deliver measurable business outcomes and world-class user experiences. The ideal candidate is a strategic thinker, customer advocate, and product leader with strong action bias, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work. Thrive Market offers a competitive salary and benefits package.

Requirements

• 8+ years of product management experience, with at least 2 years managing or mentoring other PMs
• Deep experience with freemium, subscription, or membership-based models, alongside e-commerce
• Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement
• Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy
• Demonstrated success in scaling growth and retention programs across web and mobile platforms
• Track record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning and iteration
• Excellent communicator with the ability to influence up, down, and across the organization
• Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing
• Able to influence without authority, especially across marketing, lifecycle, and performance/growth teams
• Passion for Thrive Market’s mission and a deep empathy for our members

Responsibilities

• Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)
• Lead and mentor a team of Product Managers, supporting their development and ensuring high-quality execution across multiple tracks of work
• Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more
• Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention
• Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes
• Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives
• Serve as a thought partner to senior leaders on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable
• Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners
• Ensure continuity and forward momentum in product development during VP-level absences or transitions

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k Employer Match
• 9 Days of Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform