Growth Digital Marketing Manager, SEO/CRO
Human Interest
π΅ $100k-$115k
πRemote - United States
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Job highlights
Summary
Join Human Interest as a Growth Marketing Manager to lead and optimize SEO and CRO efforts, driving growth by improving search engine visibility and increasing website conversions.
Requirements
- 3-5+ years of experience in digital marketing, with a specific focus on SEO and CRO in a B2B or SaaS environment
- Strong understanding of on-page, off-page , and technical SEO principles
- Proven experience with A/B testing platforms and methodologies to improve user experience and conversion rates
- Proficiency in web analytics tools such as Google Analytics, Amplitude, and SEO tools like SEMrush, Ahrefs, or Moz
- Experience with headless CMS platforms (e.g., Contentful), web crawling tools (e.g., Screaming Frog), and basic knowledge of HTML/CSS for optimizing content delivery across various front-end environments
- Analytical mindset with the ability to derive insights from complex data sets
- Strong communication skills, with the ability to present findings and recommendations to cross-functional teams
Responsibilities
- Develop and implement SEO strategies to increase organic traffic and search rankings for target keywords
- Analyze website and conversion metrics to identify opportunities for optimization and A/B testing
- Lead the execution of CRO initiatives, including landing page testing, funnel analysis, and user journey optimization to enhance conversion rates across key digital touchpoints
- Collaborate with the brand/content marketing team to ensure SEO best practices are integrated into content development
- Work closely with product and engineering teams to implement technical SEO improvements
- Conduct competitive analysis and keyword research to inform strategic decisions
- Partner with internal stakeholders to develop and maintain a backlog of SEO and CRO initiatives, prioritizing based on business impact
- Own and manage key SEO tools, platforms, and partnerships (e.g., Google Analytics, SEMrush, or Ahrefs)
- Monitor and report on SEO and CRO performance, providing actionable insights and recommendations for ongoing improvement
Benefits
- A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
- Top-of-the-line health plans, as well as dental and vision insurance
- Generous PTO and parental leave policies
- Addition Wealth - Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
- Lyra - Enhanced Mental Health Support for Employees and dependents
- Carrot - Fertility healthcare and family forming benefits
- Candidly - Student loan resource to help you and your family plan, borrow, and repay student debt
- Monthly work-from-home stipend; quarterly lifestyle stipend
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Please let Human Interest know you found this job on JobsCollider. Thanks! π