Growth Marketing Lead

Summary

Join Cleo, a fast-growing fintech unicorn, as a Growth Diversification Lead and help shape the future of its acquisition strategy. You will lead the growth strategy for new products, audit current efforts, define key metrics, and partner with various teams. This high-impact role requires strong data analysis skills (SQL), experience in performance marketing, and exceptional stakeholder management. You will build and scale processes, mentor team members, and thrive in a dynamic, ambiguous environment. Cleo offers a competitive compensation package, equity, flexibility, and various benefits including paid time off, pension, medical insurance, and parental leave.

Requirements

• SQL skills: you’ll be in the data often, analysing acquisition performance and shaping strategies
• Experience in a performance marketing, growth, or marketing analytics role, ideally in a tech or startup environment
• Familiarity with paid advertising strategy (e.g. Meta, TikTok, Google) - you don’t need to run campaigns, but you should know how they work
• A creative eye: you understand what makes good ads convert and can work well with brand/creative teams
• Proven experience in using data to influence performance and acquisition metrics (e.g. CPA, conversion rate)
• Exceptional stakeholder management - able to collaborate across product, research, marketing, and creative
• Strong communication skills - comfortable working with ambiguity, leading roadmaps, and presenting strategy
• Comfortable building process in a new, unstructured area of the team

Responsibilities

• Lead the growth strategy for new Cleo products via performance marketing (e.g. Chat, Card, upcoming launches)
• Audit current acquisition efforts, identify gaps, and build a roadmap for scaling new products through paid channels
• Define and own key metrics, with a focus on bringing new product CPAs in line with core product benchmarks
• Partner closely with product, creative, channel managers, and user research to shape messaging, test hypotheses and drive down CPA
• Use data and SQL to analyse acquisition performance, customer behaviour, and campaign results
• Build and scale processes for Diversification within the Growth team as this area expands
• Manage and mentor existing team members, growing your team over time

Preferred Qualifications

• A strategic thinker who thrives in fast-moving environments
• Someone who’s led or influenced growth for new products, and knows how to experiment, test, and optimise
• Comfortable being hands-on with data and solving problems without analyst support
• Excited by early-stage work, launching products, building frameworks, and improving performance from the ground up
• Understands that success won’t come overnight but knows how to iterate quickly to get there
• Has experience in smaller start-ups or high-growth teams with limited structure
• Bonus if you’ve worked in fintech, ad tech, or regulated industries
• Even better if you’ve worked on UK + US campaigns or with product-led growth

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles . This role is G4 level, paying £70,980 - £93,026 depending on experience
• Opportunity to work closely with the CEO and executive team of a leading global Fintech company
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility
• Work where you work best
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme