Growth Marketing Manager

Summary

Join Espresa, a company focused on personalizing employee benefits, as their Growth Marketing Manager. You will be responsible for developing and executing integrated marketing campaigns to increase brand awareness, engagement, and sales pipeline growth. This role requires a blend of creativity and analytical skills, with a focus on B2B or SaaS marketing. You will create various marketing materials, manage campaign timelines, and optimize SEO and website performance. Collaboration with sales, customer success, and other internal teams is crucial. The ideal candidate has 2-4 years of experience in B2B or SaaS digital marketing and proven success in driving results through campaigns and lifecycle programs.

Requirements

• 2–4 years in B2B or SaaS digital marketing (content, SEO, email, web)
• Strong experience supporting GTM teams through enablement content and messaging
• Proven ability to drive results through campaigns and lifecycle programs
• Understanding of SEO fundamentals and ability to apply keyword insights
• Strong project management and cross-functional communication skills

Responsibilities

• Lead development of campaign assets across email, web, and digital (landing pages, ads, nurture sequences)
• Translate GTM strategy into compelling, conversion-oriented marketing materials
• Manage campaign timelines, launch execution, and performance reviews
• Design lightweight visual content and edit video for campaign needs (Canva, Adobe)
• Collaborate with Marketing Ops to improve SEO, web structure, and site performance
• Create and optimize landing pages to support inbound and nurture initiatives
• Develop and manage nurture tracks that support onboarding, upsell, and re-engagement
• Partner with Automation to execute and test email journeys in Pardot
• Collaborate with Sales and CS on customer lifecycle messaging
• Produce campaign kits, one-pagers, and demo follow-up content
• Support onboarding material, renewal communications, and customer education content
• Ensure alignment between marketing campaigns and sales processes
• Coordinate with RevOps, Automation, and Product to tag, launch, and track campaigns
• Align closely with Content Marketing Specialist on campaign messaging and delivery
• Partner with Enablement and Sales to tailor marketing outputs by segment or persona

Preferred Qualifications

• Experience in HR Tech, consulting, or regulated industries
• Familiarity with CRO (conversion rate optimization) best practices
• Video production or editing experience
• Exposure to PLG or customer marketing approaches