M-Files is hiring a
Growth Marketing Manager/Field Marketing Manager

Summary

The role of a Growth Marketing Manager for North America at M-Files is to drive growth through various demand generation activities, including email, Account Based Marketing, event, and digital strategy. The position requires extensive experience in planning and executing campaigns/programs across multiple channels, with a strong understanding of digital strategies and ABM programs.

Requirements

• Demonstrated experience serving in a similar growth or field marketing role, preferably for a SaaS vendor and aligned with the experience listed below
• Extensive experience planning and executing campaigns/programs across multiple channels
• Experience of planning and executing ABM programs to drive growth in targeted prospect accounts or verticals
• Strong, proven record of working closely alongside sales and business development teams
• An eye for detail, with the ability to closely monitor regional performance and quickly adapt as needed
• Well organized self-starter who takes the initiative and can work autonomously
• Hands-on understanding of marketing tools such as HubSpot, Salesforce, On24 and PowerBI

Responsibilities

• Research, choose, design, and manage a program of physical and virtual events and webinars to be included as tactics in the overall marketing mix
• Working with the digital marketing team to coordinate paid and organic campaigns that drive interest in events, webinars, and other marketing activities
• Designing and implementing nurture campaigns for leads captured from digital and onsite activities
• Developing and executing Account Based Marketing programs to generate interest at our top tier accounts
• Advising and supporting the execution of marketing efforts with channel partners by providing marketing development funds (MDF) and direction regarding self-service tools
• Forecast, measure, analyze and report on the impact of programs that leverage MDF. Managing allocated MDF budget within the agreed parameters
• Driving marketing programs to build awareness within GSI partners
• Collaborating closely with colleagues across the European / North America Growth Marketing team to share best practices, update on campaign plans and lessons learned, and identify where campaigns and activities could be replicated cross-regionally
• Demonstrating a strong grasp of reporting including key campaign metrics, MQL and pipeline performance against established targets and as appropriate, course correct
• Prioritizing and managing projects to timelines, budget, and resources
• Traveling as needed to support events, internal meetings, and other activities (up to 20%)

Benefits

• Remote work flexibility
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employees' contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Employee Health Resource App
• Monthly Remote Stipend
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)