Growth Marketing Specialist

Summary

Join the Marketing team at MyFitnessPal and contribute to the success of our health and fitness platform. You will assist in reporting on paid marketing channels, manage budgets, analyze performance, and make optimization recommendations. Collaboration with internal and external teams is crucial. This role requires experience in digital media channel management and strong analytical and communication skills. MyFitnessPal offers a comprehensive benefits package including flexible time off, wellness programs, mentorship opportunities, and family-friendly support.

Requirements

• 2-3 years of experience managing / reporting on digital media channels such as Google Ads, YouTube Ads, Programmatic Display, CTV, etc. Both brand and agency experience are welcome
• Excellent with numbers and excel. You are good at digging data and parsing out signals that can meaningfully have an impact on campaign performance
• Attention to detail. You understand the importance of getting seemingly small things right
• Good interpersonal skills to collaborate effectively with marketing managers, creative teams, analytics teams as well as external agencies and publishers
• Strong communication skills - both written and verbal

Responsibilities

• Assist the team in reporting of various paid marketing channels and app stores across different parts of the funnel
• Assist the team with budget management and reporting to ensure accurate pacing
• Analyze channel performance reports and make optimization recommendations to marketing managers
• Work cross-functionally with the internal Creative team, Business Intelligence team, and with external agencies to better the performance of marketing
• Help with one-off marketing tests (channels, creatives etc) as and when required
• Builds reports and decks to share learnings with the larger organization

Preferred Qualifications

Experience with mobile ad buying a plus

Benefits

• Face-to-Face Connections : We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually
• Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit
• Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service
• Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth
• Family-Friendly Support : Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters
• Wellness Comes First : Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days
• Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make
• Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights
• Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills
• Championing Inclusion : Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization
• Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey
• Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match