Growth Paid Media Strategist

Summary

Join Alliance Animal Health's fast-growing marketing team as a Growth Paid Media Strategist. This foundational role focuses on scaling acquisition media strategies to connect pet parents with veterinarians. You will build and optimize paid media campaigns across multiple channels, analyze performance, and make data-driven recommendations. The ideal candidate possesses extensive paid media experience, strong project management skills, and a proven track record of success. This is a new role offering competitive compensation, annual bonus potential, and a robust benefits package.

Requirements

• Bachelor’s degree preferred, equivalent experience and/or proven track record of results accepted
• 3-5 years of direct, hands-on paid media & paid social experience
• 2-3 years of project management experience
• Hands-on experience building and optimizing full-funnel paid advertising campaigns to achieve key business objectives
• Successfully managed 25+ paid media accounts while achieving campaign / growth goals
• Proven experience simultaneously managing multiple projects to effectively coordinate tasks and deliver projects on schedule
• Intermediate knowledge of Microsoft Excel with excellent quantitative and qualitative skills, and basic knowledge of Word, PowerPoint, etc
• Comfortable aggregating performance data from multiple sources and mining for insights
• Current Google Ads certification
• Current Meta Ads certification
• Comfortable using Google Analytics (GA4) and Tableau
• Performance driven, growth mindset and not satisfied with the status quo
• Mathematically minded and makes decisions using hard data
• Excellent verbal & written communication skills
• Self-motivated, self-starter that’s comfortable working autonomously or in a collaborative group environment

Responsibilities

• Stand up net new paid media initiatives across multiple advertising channels from discovery and planning through implementation and optimization
• Have an excellent project management foundation to manage multiple projects and hold our internal & external stakeholders accountable for the timely execution of deliverables and launch dates
• Regularly audit and analyze campaign performance to identify optimization opportunities and drive campaign performance
• Take an iterative and intentional test-and-learn approach to A/B testing to drive performance and growth
• Draw insights from campaign results to make data-driven recommendations to maximize performance
• Work closely with internal and external stakeholders to implement optimizations that improve performance and surpass KPI benchmarks & targets
• Regularly perform competitive gap analyses to identify untapped growth opportunities
• Own and drive performance results to reach and exceed key performance goals and benchmarks
• Work in a collaborative environment with cross-functional stakeholders to support practice growth
• Help develop quarterly and annual roadmaps that ladder up to and achieve the company’s key business goals
• Share performance and learnings with internal teams and senior leadership

Preferred Qualifications

• Google Ads, Meta ads, and Microsoft Ads experience is highly desired
• Local Service Ads, re-targeting, re-marketing, new client campaigns, and demand gen campaign experience is highly desired
• Experience successfully working with third party marketing agencies to achieve common goals
• Experience working cross-functionally to better understand the business objectives across multiple departments and deploy marketing initiatives to achieve them
• Experience working in Asana, Monday, etc. is highly desired

Benefits

• Competitive compensation dependent on experience, with annual bonus potential
• Robust set of medical, non-medical and retirement benefits