Head of Asia Products, Affiliation Marketing

Summary

Join Raketech, a leading iGaming affiliate and performance marketing company, as their Head of Asia Products - Affiliation Marketing. This role focuses on driving growth and profitability of casino products within the Asian market, particularly Japan. You will manage a product portfolio, leverage market insights, and collaborate with cross-functional teams. Success requires strong leadership, a data-driven approach, and expertise in agile product management within the iGaming industry. The ideal candidate will have a deep understanding of the Asian market and proven experience in product management.

Requirements

• Passion for Casino gaming and an understanding of the Japanese/Asia market
• Demonstrated experience as a manager with a strong leadership mindset
• Working proficiency in verbal and written English; proficiency in Japanese is a plus
• Proven experience in business roles within Product Management and expertise in agile and lean product management
• Data-driven approach with hands-on experience using analytical tools such as PowerBI, GA4, and Hotjar
• Proficiency in SEO tools such as Ahrefs, GA4, and Search Console

Responsibilities

• Manage a portfolio of products within the Casino vertical tailored to the Japanese/Asia market
• Always be on top of your portfolio's performance (KPIs) and profitability (P&L)
• Contribute to the vision of your products and their growth strategy within the Japanese market
• Constantly focus on business, market, and user insights (qualitative and quantitative) to gather data that feeds into strategy
• Set and prioritize your portfolio and product roadmap with the VP of Product
• Understand the different aspects of SEO (on-page, off-page, technical) and how they contribute to the success of your portfolio
• Identify strategic sales and revenue opportunities for your products
• Collaborate with the Product Manager and the cross-functional team to guide and support business and strategic priorities when solving user/business problems and opportunities
• Work in an iterative and agile/lean product development mindset throughout the user journey (acquisition, activation, revenue, and retention)
• Be a manager, a true leader, and an enabler for your team, consisting of a Product Manager, SEO Manager, and Content Team

Preferred Qualifications

• Preferably experienced in experimentation (CRO)
• Background in the affiliation or iGaming industry, specifically within the Casino vertical, is a plus