Head of Customer Marketing

Summary

Join Axonius as the Head of Customer Marketing and build, execute, and lead a comprehensive customer advocacy program. You will develop and implement customer marketing strategies to drive retention, satisfaction, and advocacy, leading a team of marketing professionals. This pivotal role requires strong leadership, communication, and strategic thinking skills. Responsibilities include developing targeted marketing campaigns, operationalizing advocacy programs, and defining key performance metrics. The ideal candidate possesses 6+ years of experience in customer marketing and advocacy, along with a Bachelor's degree in a related field. Axonius offers a competitive salary, stock options, attractive benefits, and an annual bonus.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred
• 6+ years of experience in marketing, with a focus on customer marketing, customer advocacy, customer success
• Demonstrated success in developing and executing successful marketing strategies that drive customer engagement, marketing collaboration, and field support
• Strong leadership skills, with the ability to inspire, mentor, and motivate teams to achieve common goals
• Excellent communication and presentation skills, with the ability to effectively convey complex ideas and concepts across diverse audiences
• Strategic thinker with a data-driven approach to decision-making and problem-solving
• Self-starter who can help build a program and define the scope and goals strategic initiatives
• Experience working in a fast-paced, dynamic environment, with the ability to manage multiple priorities and meet tight deadlines

Responsibilities

• Own and execute customer marketing programs to drive customer retention, satisfaction, and advocacy
• Develop targeted marketing campaigns to nurture relationships, increase retention and expansion opportunities, drive customer loyalty, and create marketing partners
• Operationalize programs for driving customer advocacy at scale (including referrals, testimonials, references, case studies, and speaking engagements)
• Define and benchmark against key performance metrics for customer marketing initiatives and strategies
• Build a community of fanatic brand advocates
• Build and lead a high-performing team of customer marketing professionals, providing guidance, mentorship, and support to foster individual growth and team success
• Set clear goals and expectations, and establish processes and workflows to ensure efficient and effective execution of customer marketing initiatives
• Foster a culture of collaboration, innovation, and continuous learning within the customer marketing team

Preferred Qualifications

MBA or equivalent experience is a plus

Benefits

• Stock options
• Attractive benefits
• Annual bonus