Head of Sports Affiliation Marketing

Summary

Join Raketech, a leading iGaming affiliate and performance marketing company, as our Head of Sports - Affiliation Marketing! This role focuses on driving growth and profitability within our Sports vertical. You will manage a portfolio of products, oversee performance KPIs and P&L, and contribute to the overall product vision and strategy. Strong leadership skills, a data-driven approach, and experience in agile/lean product management are essential. Success in this role involves understanding the business side of product ownership, strategic thinking, and effective team collaboration.

Requirements

• Working proficiency in English, both verbal and written, and preferably also in Swedish
• Proficient experience in business roles within Product and from agile and lean product management
• Data-driven experience with analytical tools such as PowerBI, GA4, Hotjar
• Capable of using SEO tools such as Ahrefs, GA4, and Search Console
• A result-driven leader with excellent communication skills

Responsibilities

• Manage a portfolio of products within the Sports vertical
• Always be on top of performance (KPIs) and profitability (P&L) for your portfolio
• Contribute to the vision of your products and its growth strategy
• Constantly focus on business, market, and user insights (qualitative and quantitative) to gather insights feeding the strategy
• Set and prioritize your portfolio and product roadmap with the VP of Product
• Understand the different aspects of SEO (on-page, off-page, technical) to contribute to its strategy
• Find strategic sales and revenue opportunities for your portfolio
• Collaborate with the Product Manager and the cross-functional team to support and guide from a business and strategic perspective when prioritizing, exploring, and solving user/business problems & opportunities
• Work in an iterative and agile/lean product development mindset throughout the whole user journey (acquisition, activation, revenue & retention)
• Be a manager, a true leader, and an enabler for your team, consisting of a Product Manager, SEO Manager, and Content team

Preferred Qualifications

• Preferably experience and understanding from experimentation (CRO)
• Preferably experience within an affiliation or the sports iGaming industry
• Passion for Sports
• Experience being a manager with a leadership mindset