Head of/Director Product Marketing

Summary

Join us as the Head of Product Marketing at Talon.One, leading the development and execution of our product marketing strategy. This role will collaborate with the go-to-market team to drive initiatives that enhance product positioning, pricing, packaging, and competitive differentiation.

Requirements

• 7+ years of experience in customer experience martech B2B SaaS product marketing and go-to-market (GTM) strategies
• Experience in business consulting, product management, or marketing is a plus but not necessary
• Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience
• Strong cross-functional relationship-building skills with stakeholders
• The ability to understand and identify market trends, competitor actions, and user needs across multiple segments
• Strong prioritization skills and the ability to juggle multiple projects at once
• A passion for creating customer value and solving problems

Responsibilities

• Conduct customer, market, pricing, and competitive research to identify customer needs, market trends, and opportunities for growth
• Craft compelling stories to communicate our vision of redefining the category of Loyalty & Promotions and connect our product with technical, marketing, and C-suite audiences
• Collaborate closely with the Product team to influence the product roadmap by providing market insights and customer feedback
• Develop innovative, impactful pricing and packaging recommendations for new and existing products
• Become an expert in competitive research, defining areas of strength and differentiation for Talon.One
• Leverage competitive insights to build and execute strategic sales plays in partnership with marketing and sales leaders
• Work with Marketing, Sales, and Customer Success teams to ensure internal teams are enabled and that content reaches the right audiences
• Establish key performance indicators (KPIs) to measure the success of pricing strategies and product initiatives

Benefits

• Learning budget and LinkedIn Learning
• 30 vacation days
• Remote-work abroad up to 90 days
• In-house German language courses
• Discounted Urban Sports Club membership and BVG ticket
• Work-Dog-Balance, your best friend is more than welcome!
• Mental health support with Nilo.health