Oppizi is hiring a
Head/Sr B2B Demand Generation Manager

Summary

The job is for a Head/Sr B2B Demand Generation Manager at Oppizi, a multi-channel offline performance marketing company. The role involves developing and executing strategic marketing campaigns to drive revenue growth, working closely with various teams, and aligning efforts with business objectives.

Requirements

• Excellent communication and project management skills
• Experience: 7+ years of experience in B2B demand generation, with a proven track record of driving traffic, generating leads, and increasing revenue. Experience in managing multi-channel campaigns and SEO efforts
• Technical Skills: Proficient in digital marketing tools such as HubSpot, Google Analytics, PostHog, Looker Studio, Supermetrics, and Zapier. Deep understanding of demand generation funnels, attribution, and lifecycle management
• Strategic & Analytical: Strong strategic thinking and analytical skills. Ability to interpret data and make data-driven decisions to optimize campaigns and improve performance
• Leadership: Experience leading and developing marketing teams. Strong communication and collaboration skills to work effectively with cross-functional teams
• Full-Stack Marketing Knowledge: In-depth knowledge of all marketing channels, including Google Ads, Meta Ads, LinkedIn, Twitter, Reddit, SEO, content marketing, and partnerships

Responsibilities

• Develop and execute comprehensive B2B demand generation strategies to drive traffic, increase MQLs and SQLs, and boost revenue
• Lead and manage multi-channel marketing campaigns across Google Ads, Meta Ads, LinkedIn, Twitter, Reddit, and other platforms
• Bolster SEO efforts to drive organic traffic and lead generation
• Analyze and optimize the demand generation funnel, reducing friction, improving website efficiency, and addressing drop-offs to enhance lead conversion rates
• Oversee customer lifecycle management, focusing on adoption, activation, and retention. Develop strategies to nurture leads and increase customer lifetime value
• Identify and manage partnerships to enhance demand generation efforts
• Utilize tools like HubSpot, Google Analytics, PostHog, Looker Studio, Supermetrics, and Zapier to track, analyze, and report on key performance metrics. Provide actionable insights to improve campaign performance and achieve business goals
• Manage and optimize budgets for SEO, content marketing, paid advertising, freelancing, and partnerships. Ensure efficient allocation of resources to drive maximum impact
• Lead, mentor, and develop a high-performing team of growth, content, creative, and community specialists. Foster a collaborative and results-driven environment

Preferred Qualifications

• Industry Experience: Experience in offline marketing, especially in flyer distribution or similar industries, is a plus
• Creative Problem-Solving: Ability to think creatively and solve problems quickly and efficiently in a fast-paced environment
• Advanced Analytics Skills: Familiarity with advanced analytics, data visualization, and marketing automation tools

Benefits

• Competitive salary package + yearly bonus
• Equity package*
• Health insurance
• Remote work with flexible hours
• Work 1 month per year overseas in one of Oppizi's offices (Paris, London, NY, Toronto, Barcelona, Berlin, Sydney, Melbourne, Auckland...)
• Laptop provided
• Work for a global start-up, with offices and operations in Australia, the USA, Europe, and more
• Great startup culture - human-centered