In-App Media Buying Team Leader

Summary

Join Libertex Group as an Online Media Team Leader to spearhead performance-driven marketing campaigns across various ad networks and programmatic platforms. You will scale user acquisition, optimize marketing spend for high-quality conversions, and manage large marketing budgets. This data-driven role demands expertise in mobile advertising and strategic thinking. The position offers a pleasant work environment, quarterly bonuses, relocation packages, medical insurance, paid time off, travel expense reimbursements, corporate events, professional development opportunities, and more.

Requirements

• Proven experience managing marketing campaigns across UnityAds, IronSource, AppLovin, Mintegral, or similar platforms
• Strong knowledge of programmatic advertising and hands-on experience with DSPs like Liftoff, Moloco, or Remerge
• Strong analytical skills with the ability to interpret campaign performance data and optimize accordingly
• Experience managing and allocating large marketing budgets effectively
• Ability to work independently, take initiative, and drive projects forward
• Excellent communication skills with fluency in English

Responsibilities

• Develop & Optimize Campaigns: Execute and refine performance marketing campaigns across platforms like UnityAds, IronSource, AppLovin, Mintegral, and others
• Programmatic Advertising: Manage DSP platforms such as Liftoff, Moloco, and Remerge to maximize reach and efficiency
• Data-Driven Strategy: Analyze campaign performance, optimize targeting, and adjust budgets to maximize ROI
• Collaboration & Innovation: Work closely with platform partners, creative teams, and data analysts to deploy innovative solutions that enhance performance
• Budget Management: Allocate and optimize large marketing budgets to achieve the best possible cost-per-acquisition (CPA) and return on ad spend (ROAS)
• Experimentation & Growth: Develop and lead a test-and-learn agenda for different traffic sources across global markets

Preferred Qualifications

Expertise in influencer marketing and leveraging creators to drive user growth

Benefits

• Work in a pleasant and enjoyable environment
• Quarterly bonuses based on Company performance
• Generous relocation package for the employee and their immediate family/partner
• Medical Insurance Plan with coverage for the employee and their immediate family from day one
• 24 working days of annual leave
• Yearly reimbursement of travel expenses for the employee and family's flight home
• Corporate events and team building activities
• Udemy Business unlimited membership & language training courses
• Professional and personal development opportunities in a fast-growing environment