INT Retention Lead

Summary

Join Sporty's team as their Retention Lead and spearhead strategies to boost customer lifetime value and engagement. You will own the end-to-end retention strategy, design lifecycle campaigns, build player segmentation, collaborate with various teams, monitor KPIs, conduct competitive analysis, and act as the primary point of contact for retention. This role requires a degree in Marketing or a related field, 2+ years of experience as a Retention Lead/Manager, and at least 2+ years in the online gaming industry. Excellent communication, strong analytical skills, data proficiency, and proven people management skills are essential. Sporty offers quarterly performance bonuses, flexible working hours, top-of-the-line equipment, referral bonuses, 28 days of paid annual leave, and a supportive work environment.

Requirements

• Degree-qualified in Marketing, Business, or a related field
• Minimum 2+ years’ experience in a Retention Lead/Management role
• At least 2+ years’ experience in the Online Gaming industry is essential
• Excellent written and verbal communication skills in English
• Strong analytical mindset with a performance-driven approach to marketing
• Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus)
• Proven people management skills with the ability to inspire and grow a team
• Highly organised, proactive, and adaptable in a fast-moving environment

Responsibilities

• Own and execute the end-to-end retention strategy across key products and markets
• Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift
• Build and manage player segmentation for targeted, data-led communications
• Collaborate with Product and Data to experiment with incentives, nudges, and triggers
• Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise baseb and results
• Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance
• Act as the primary point of contact for retention - with the potential to grow the function as impact scales

Benefits

• Quarterly performance bonuses
• Flexible working hours
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave