Jr ADTECH Analyst

Summary

The job is for a Digital Advertising Lead at DAZN's Hyderabad office. The role involves managing programmatic OTT video ad campaigns, demonstrating understanding of the digital advertising landscape, and utilizing strong analytical skills to evaluate campaign data. The candidate should have 3-5 years of experience with digital advertising, advanced analytics skills, and experience with various platforms like Google Ad Manager, Conviva, and DSPs.

Requirements

• 3-5 years of experience with digital advertising
• Hands-on Experience managing, Optimizing and Reporting to improve Video campaigns performance in Google Ad Manager(DoubleClick for Publishers)
• Programmatic advertising campaign management and online video & OTT
• Advanced Analytics and Microsoft Excel Skills
• Reporting platform UI experience (PowerBI, Looker, etc)
• Experience with VAST/VPAID tags and GPT tags
• Experience with DSPs & third-party ad platforms (GAM & TTD)
• Conviva - Streaming Analytics Platform
• Understanding on Video streaming and CSAI/SSAI concepts

Responsibilities

• Demonstrate a deep understanding of the digital advertising landscape, with a focus on emerging trends and technologies
• Communicate effectively with various stakeholders, including Ad Tech Engineers and Product Owners, to ensure alignment and successful campaign execution
• Manage programmatic OTT video ad campaigns, leveraging expertise in this area to optimize performance and deliver results
• Oversee and be accountable for key performance indicators (KPIs) related to OTT video advertising campaigns, ensuring targets are met or exceeded
• Utilize strong analytical skills to evaluate campaign data, providing insights and recommendations for optimization and future strategy