Junior Online Advertising Specialist, Creative Track

Summary

Join WebFX, a full-service digital marketing agency based in the US, as they seek talented individuals to join their mission to provide world-class digital marketing solutions to mid-size businesses around the world. As an entry-level role, this position offers opportunities for growth and development within the company.

Requirements

• A Bachelor’s Degree
• Successful FXers in this role have majored in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, and beyond
• GPA of 3.4

Responsibilities

• Partner with senior digital marketers and support some of our largest campaigns and client accounts
• Analyze performance data (in Google Analytics and MarketingCloudFX) and prepare monthly digital marketing campaign reports
• Develop appropriate SEO strategies and action plans/optimizations based on data
• Manage large PPC (think Google Ads!) campaigns and budgets and work to ensure a positive ROI for clients
• Perform research to ensure client success - think keyword research to competitor analysis, and everything in between
• Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client needs and preferences
• Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
• Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
• Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
• Manage the planning and execution of email marketing campaigns
• Optimize web content for keywords related to client products and services
• Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content

Benefits

• Opportunities to Learn and Train With Our Team!
• Our “Bootcamp” training program will be provided for new FXers to learn, grow and develop both in and out of the office in the specific hard skills necessary to be successful in their position
• World-class on-the-job training from the experts (think Sr. Marketers, not the HR team) as well as opportunities for ongoing personal learning and development
• On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns
• A Place to Grow Your Career
• WebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics
• In-Person Experience Alongside Our Team of Industry Experts
• This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure
• Potential promotional path for Jr. Online Advertising Specialist - Creative Track
• Digital Marketing Specialist
• Digital Marketing Analyst
• Digital Marketing Consultant
• Lead Internet Marketing Consultant
• Sr. Internet Marketing Consultant
• $44,000 -$46,500 (potentially higher based on work experience)
• Why Choose WebFX?
• We've been named the Best Place To Work in Pennsylvania 9 years in a row
• We're expanding! New offices in Guatemala, South Africa, St Petersburg FL, and Lancaster and York, PA!
• Entry-level roles - over 90% of our openings are open to brand new college grads!
• Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
• Love animals? Cool, so do we! That's why we have a Pet Friendly Office
• Profit Sharing
• Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar
• Looking for a little extra workday fuel? Enjoy surprise catered breakfasts, lunches, mid-day snacks, and more!
• On-site Yoga sessions
• On-site Fitness Center
• 150% Company Match Of Personal Charity Donations
• Supplemental Insurance
• 100% Company Match 401K (up to 4%)
• Generous Paid Time Off
• Employee Wellness Program, including a free FitBit and fitness challenges
• Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books with incentive program to boot
• Humanitarian Trips
• Health/Vision/Dental Coverage
• New Parent Support
• Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
• Home Buyer Program
• Personal Desk Fund
• Green Commute Benefits
• Pawternity Leave
• Merit-based promotions (we promote from within, you will move up and grow here!)