Junior Technical Email Engineer

Summary

Join Career.io as a Technical Email Engineer and lead the tactical execution of our email strategy, expanding the reach of marketing and transactional email programs. Collaborate with marketing, product, and engineering teams to develop dynamic email campaigns and leverage data for optimal results. As a self-starter, you will execute projects from strategy to completion. Responsibilities include developing and maintaining marketing/transactional emails, utilizing HTML/CSS, building data-driven campaigns, applying email development best practices and compliance regulations, executing campaigns with a focus on customer segmentation and testing, troubleshooting technical issues, optimizing email templates, analyzing data and reporting on trends, and executing A/B testing. The ideal candidate possesses 3-5 years of relevant experience, advanced HTML/CSS knowledge, expertise in email optimization tools, and strong project management skills. Career.io is an equal opportunity employer committed to diversity and inclusion.

Requirements

• 3-5 years of relevant email development work experience
• Advanced knowledge and understanding of HTML/CSS
• Knowledge of e-campaign best practices including responsive coding formatting, A/B testing, and reporting
• Experience with email optimization tools, Litmus or Email on Acid and preferably MessageGears
• Proven experience with data analysis of email campaigns
• Strong project management skills and understanding how to manage priorities of multiple stakeholders in a fast-paced environment
• Knowledgeable of email compliance regulations
• Familiarity with email marketing and marketing automation technology

Responsibilities

• Develop and maintain marketing/transactional emails
• Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email. Develop/modify email templates and existing campaigns
• Build and optimize dynamic, data-driven email marketing campaigns and contribute to the continued modernization of the email channel
• Apply the best practices in email development, email compliance regulations, and accessibility
• Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution
• Ensure identical rendering across browsers, ESPs, and devices
• Troubleshoot HTML, CSS, and other performance issues. Troubleshoot data, templates, and logic issues
• Continuously optimize the development of email template
• Analyze and report on data trends and make recommendations to enhance email marketing performance
• Execute ongoing A/B testing regimen to improve email performance and engagement
• Ownership of developing and managing email strategy, data and driving performance