Kooth Engagement Lead

Summary

Join Kooth PLC, a leading digital mental health company, as a Kooth Engagement Lead! This role focuses on raising awareness and promoting Kooth to young people and adults by engaging with schools, colleges, healthcare providers, and community organizations. You will build relationships, manage a database of contacts, and utilize various marketing strategies to maximize reach. The position requires strong communication and presentation skills, data analysis abilities, and proficiency in social media. Weekly travel is involved, but otherwise, the role offers flexible remote work. Kooth offers a competitive salary, generous benefits, and opportunities for professional development.

Requirements

• GCSE in English and Maths
• Clean driving licence and able to drive own car throughout the day (and evening when required)
• Experienced presenter and communicator to young people, confident talking to large groups of 11 - 18 year olds in a face to face setting
• Efficiently manage own time and engagement commitments
• Able to source and build relationships with professionals in education, primary care and voluntary sectors
• Experienced presenter and communicator to adults in a professional capacity
• Able to review output and outcomes and see where improvements can be made by analysing data
• Understand how to create and use excel spreadsheets and/or data-recording systems such as SalesForce
• Use a range of social media platforms and services to raise awareness for the business, beyond personal use

Responsibilities

• Promote Kooth to young people in schools and colleges
• Maintain an up to date, comprehensive database of all secondary schools and FE/ Sixth Form colleges in contract area(s)
• Maintain an up to date, comprehensive database of all GP surgeries and medical centres in contract area(s)
• All new contacts including local service providers and voluntary organisations to be uploaded into Salesforce
• Prioritise engagement of at least the top 25% of all secondary schools and colleges that are the largest (no. of students) in contract areas
• Prioritise engagement of at least the top 25% of all secondary schools and colleges that are the most deprived (pupil premium)
• Take a strategic approach to diary management and planning outreach to maximise reach and engagement across whole contract area(s)
• Use monthly data to assess and evolve your approach to maximise effectiveness of your local engagement - for all age groups, localities and demographics
• Inform and promote Kooth (and Qwell where applicable) to referrers
• Engage education, healthcare & local community professionals to encourage them to refer young people to Kooth (and for Qwell to use for themselves or refer adults)
• Embed Kooth across contract geographical area and demonstrate engagement with a breadth of different referrers
• Encourage parents/carers to tell their child about Kooth (and that Qwell is available for them where applicable)
• Demonstrate knowledge in the specific reasons why Kooth compliments referrer needs (our key ‘selling’ points) e.g. for education professionals: out of school mental health support, aligns with Ofsted assessment criteria, positive mental well being improves education outcomes, specific support for students around exams for healthcare professionals: reducing the 8am rush at GPs, taking the pressure off other care pathways and mental health waiting lists, NHS cost savings, supporting crisis step down, reduce A&E presentations, providing equity of access with our whole population service
• Build confidence and skills in presenting to and engaging a professional audience of broad disciplinary backgrounds
• Regular recording (weekly) of all new contacts and activity/ engagement of CYP and professionals on Salesforce
• Host stalls at high footfall public events, including Freshers Fairs, and attend key regional network and partnership meetings to support and promote Kooth (and Qwell where appropriate)
• Organise, present or support national & regional KoothTalks Training webinars to professionals and national webinars to CYP when requested
• Follow up all requests from local referrers who attended a national webinar in a timely manner
• Manage the distribution of promotional materials
• Send monthly newsletters, printed promotional materials and/or digital resource packs to all referrer contacts
• Email the correct tailored newsletter to referrer contacts in a timely manner every month
• Manage the ordering and distribution of printed promotional materials within the monthly credits allocate
• Ensure the appropriate digital assets and links to referrer information hubs are included in all external referrer communications
• Raise awareness via social media
• Promote Kooth (and Qwell where applicable) via local social media networks to teachers, parents, healthcare professionals and local organisations
• Regularly post information about Kooth to local networks on LinkedIn, Meta and Twitter
• Quarterly - aim to post a video or story about Kooth on Instagram or TikTok

Preferred Qualifications

Qualification in teaching, marketing, sales, youth work or equivalent experience

Benefits

• Competitive Salary: Dependant on experience, up to £26,500
• Generous Annual Leave: Enjoy 28 days of annual leave, in addition to public holidays, providing you ample time to recharge and spend quality moments with your loved ones
• Professional Development: Benefit from our yearly professional training programmes, tailored to your career aspirations and designed to enhance your skills and knowledge
• Financial Security: Secure your financial future with our pension contributions and annual company share option awards, giving you a stake in the success of the company
• Health and Well-being: Prioritize your health and well-being with our comprehensive AXA plan and access to an Employee Assistance Programme (EAP). The EAP offers 24/7 telephone mental health support and access to GP consultations, ensuring your mental and physical health are taken care of
• Life Assurance: Gain peace of mind knowing that you're covered with life assurance, providing up to four times your annual salary to your loved ones in the unfortunate event of your passing
• Flexible Working: Embrace the flexibility of remote working, allowing you to create a work-life balance that suits your needs and maximizes your productivity
• Lifestyle Benefits: Take advantage of our Incapacity Income Protection to safeguard your financial stability in case of unforeseen circumstances