Lead Engineer

Summary

Join Code and Theory as an Adobe Analytics & Target Architect to lead the design, implementation, and optimization of Adobe Analytics & Target. You will leverage your hands-on expertise in Adobe Target and Adobe Analytics, along with strong technical and consulting skills, to deliver impactful customer experiences and measurable ROI. Responsibilities include architecting and configuring Adobe Target and Analytics solutions, collaborating with stakeholders, optimizing campaign strategies, and creating insightful reports. You will need in-depth experience with Adobe Target and Adobe Analytics, expertise in A/B and multivariate testing, and strong debugging and troubleshooting skills. A bachelor's degree in a related field is preferred, and Adobe Analytics Architect Certification and Adobe Target certifications are preferred. The role offers a remote-first approach with teams distributed globally.

Requirements

• In-depth experience with Adobe Target and Adobe Analytics for multi-channel marketing and campaign optimization
• Strong knowledge of data layer specifications and Solution Design References (SDRs)
• Expertise in A/B and multivariate testing strategies for website optimization
• Hands-on experience with tag management solutions such as Adobe Launch or Tealium
• Strong debugging and troubleshooting skills using tools like Fiddler/Charles and browser network calls
• Ability to create and maintain reports using Power BI, Tableau, and Workspace
• Strong communication and presentation skills for engaging both technical and non-technical stakeholders
• 8–10 years of experience in digital marketing, with at least 2–4 years of hands-on experience in Adobe Target and Adobe Analytics implementation and consulting
• Experience in configuring Adobe Target for multi-channel campaign delivery and optimization
• Proven experience in architecting and configuring Adobe Analytics solutions, including SDRs and advanced analytics capabilities
• Experience working with tag management tools like Adobe Launch or Tealium

Responsibilities

• Architect, configure, and administer Adobe Target for multi-channel campaign delivery
• Design and implement website optimization strategies, including A/B and multivariate testing
• Assess existing configurations and develop plans to accelerate ROI
• Monitor and refine digital campaign strategies to optimize performance
• Collaborate with stakeholders to define, implement, and execute testing strategies aligned with business objectives
• Integrate Adobe Target with other Adobe tools like Adobe Analytics for a seamless experience
• Architect Adobe Analytics solutions, including Solution Design References (SDRs) and Data Layer Specifications
• Collaborate with engineering, business, and reporting teams for accurate data capture and workflow optimization
• Maintain and optimize Adobe Analytics report suites, processing rules, SAINT classifications, and data feeds
• Use tools like Workspace, Power BI, and Tableau to create insightful reports and dashboards
• Debug and troubleshoot implementations using browser tools like Fiddler/Charles and tag management solutions
• Define and communicate the technical vision for analytics solutions to stakeholders
• Provide technical expertise and strategic recommendations for platform usage, solution design, and optimization strategies
• Develop detailed project plans, roadmaps, and scopes of work for engagements
• Deliver compelling presentations to communicate the technical vision and client solutions
• Stay up to date on industry trends and best practices for digital marketing and analytics

Preferred Qualifications

• A bachelor’s degree in Computer Science, Marketing, Engineering, or a related field is preferred
• Adobe Analytics Architect Certification
• Adobe Target certifications
• Familiarity with mobile tagging and optimization
• Experience with multi-touch marketing and integration of Adobe Target with other Adobe tools
• Experience with data visualization tools like Power BI, Tableau, and Workspace
• Knowledge of digital marketing strategies and best practices

Benefits

Remote work, flexible hours