Lead Generation And Acquisition Strategist

Summary

Join Sword Health, a leading pain management technology company, as their innovative Lead Gen and Acquisition Strategist. You will be a key member of the Enterprise Marketing team, responsible for developing and executing lead generation strategies to drive qualified pipeline growth. This role requires extensive experience in B2B marketing, digital customer acquisition, and marketing analytics. You will collaborate closely with Sales and Partnerships to create engaging resources and programs. Sword Health offers a stimulating, fast-paced environment with a competitive salary, career development opportunities, flexible work arrangements (remote or hybrid), and comprehensive benefits packages varying by location.

Requirements

• 6+ years of experience driving B2B marketing programs, with a focus on digital customer acquisition
• Track record of scaling lead generation channels and exceeding pipeline targets
• Deep expertise in marketing analytics and multi-touch attribution modeling
• Proven success optimizing conversion rates through data-driven experimentation
• Experience managing digital media budgets and vendor relationships
• Strong background in marketing automation and lead scoring optimization
• Skilled in SEO strategy and content distribution best practices
• Sharp analytical mindset balanced with creative problem-solving abilities
• Strategic thinker who thrives on testing innovative approaches
• Natural collaborator able to partner effectively across Sales and Marketing
• Energized by fast-paced environments and rapid growth

Responsibilities

• Design and scale multi-channel lead generation campaigns that drive qualified pipeline
• Optimize conversion rates through A/B testing and data-driven improvements
• Develop targeted media strategies and oversee digital advertising investments
• Create compelling webinar programs and content experiences that capture prospect interest
• Build sophisticated lead scoring frameworks to enhance Sales qualification
• Analyze multi-touch attribution data to inform campaign strategy and optimization
• Discover and activate high-potential segments within our existing database
• Implement SEO and content distribution strategies to maximize organic reach
• Craft innovative digital experiences that drive engagement and lead capture
• Collaborate with Sales to develop resources that accelerate pipeline conversion
• Identify emerging channels and tactics to expand our market reach

Benefits

• A stimulating, fast-paced environment with lots of room for creativity
• A bright future at a promising high-tech startup company
• Career development and growth, with a competitive salary
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
• A flexible environment where you can control your hours (remotely) with unlimited vacation
• Access to our health and well-being program (digital therapist sessions)
• Remote or Hybrid work policy
• Comprehensive health, dental and vision insurance*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
• Health, dental and vision insurance
• Meal allowance
• Equity shares
• Remote work allowance
• Flexible working hours
• Work from home
• Unlimited vacation
• Snacks and beverages
• English class
• Unlimited access to Coursera Learning Platform