Lead Product Marketing Manager, Member Experience

Summary

Join Spring Health as a Lead Product Marketing Manager for Member Experience and play a pivotal role in shaping and communicating the company's member experience. You will develop compelling messaging, lead market research, and collaborate with cross-functional teams to execute go-to-market strategies. Success will be measured by revenue impact, cross-functional initiative completion, and positive feedback from sales and customer success teams. This role requires 7-10 years of product marketing experience, preferably in healthcare or B2B SaaS, and strong cross-functional leadership skills. Spring Health offers a competitive salary, stock options, and a comprehensive benefits package, including health, dental, vision, 401k matching, paid time off, parental leave, and professional development opportunities.

Requirements

• 7-10 years of product marketing experience, preferably in healthcare, B2B SaaS, or employer services
• Proven expertise in developing product positioning, messaging frameworks, and go-to-market strategies
• Skilled in translating complex product concepts into clear, compelling value propositions
• Strong cross-functional leadership experience, with the ability to influence and work collaboratively across teams
• Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics
• Experience supporting sales enablement and creating effective go-to-market collateral

Responsibilities

• Develop compelling messaging frameworks that reflect the value of our member experience, resonating with both internal and external audiences
• Serve as the bridge between product, sales, customer success, and other teams, ensuring alignment and collaboration in all go-to-market (GTM) initiatives
• Lead upstream marketing activities, including market research and competitive analysis, to refine our positioning and go-to-market strategies
• Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout
• Partner closely with the revenue enablement team to equip the field with necessary tools, presentations, and insights to communicate the benefits of our member experience, supporting them in driving customer acquisition, engagement, and retention
• Partner closely with brand and growth marketing to create and deliver compelling content that positions Spring Health as a leader in the healthcare tech space, highlighting our innovation and unique value in the mental health space

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes