Lead Writer/Content Strategist II

Summary

Join NerdWallet's Content team as an experienced writer/content strategist specializing in insurance. You will pitch, write, and optimize articles, reviews, and roundups on insurance products, acting as a thought leader in the industry. Responsibilities include tracking content metrics, contributing to content strategy, and collaborating with cross-functional teams. Success requires strong writing skills, personal finance knowledge, SEO expertise, and data analysis capabilities. The role is remote and offers a competitive salary and benefits package.

Requirements

• 5+ years of editorial experience, including at least 3 years writing about personal finance
• Solid knowledge of personal finance topics, preferably topics related to property & casualty insurance
• Strong familiarity with SEO best practices and proven implementation of SEO strategies
• Track record of operating as a strong thought leader with an ownership mentality and taking informed risks
• Excellent writing, reporting and communication skills
• Passionate about self-improvement and at ease with constructive feedback
• Self-starter who works effectively both on your own and in a team setting
• Previous experience with interviewing sources, content management (updating and improving existing pages) and analyzing data sets
• Strong collaboration skills, experience making/using spreadsheets and Google docs, writing/reporting, interviewing sources, data analysis

Responsibilities

• Pitch, write, and optimize articles, reviews, and roundups that help readers learn and make choices about insurance products
• Serve as a thought leader, observing and reporting on industry trends and sharing your expertise and experience
• Track and report content metrics, helping to build our content strategy and contribute ideas for new ways to reach our audience
• Write an in-depth review of an auto, life, home, renters, or pet insurance company
• Use SEO tools to plan and conduct tests for improving page performance, and report on the results. Identify and adopt best practices
• Take the lead on coordinating a team-wide project
• Develop consumer-friendly ways to report insurance rates and other data
• Analyze and optimize product comparison pages to help consumers find what they need
• Strategize with the team about how to analyze insurance companies' strengths and weaknesses
• Own multiple sections of our insurance content library. Track performance of these sections and make recommendations for building and optimizing the insurance content library
• Write new and update existing SEO articles and roundups based on analysis of rank, on-page engagement, competition, industry trends and traffic opportunity (for new pieces) or current performance (for existing pieces). Ensure articles and roundups reflect most recent SEO best practices as well as editorial excellence
• Write new and update existing reviews and best-of roundups of insurance products based on product research and our ratings methodology. Contribute to annual update of our ratings rubric and methodology
• Write new and update existing educational articles and guides that help consumers understand and make choices about complex insurance products
• Occasionally write syndicated articles that reflect newsworthy developments related to insurance
• Collaborate with cross-functional partners to improve the user experience and build reader trust
• Research opportunities for new content and measure performance of existing content. Using this research to craft consumer-first, search-optimized content that answers readers’ questions and helps them make solid financial decisions

Preferred Qualifications

Meet most of the criteria and are excited about the opportunity and willing to learn

Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support
• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend
• Work from home equipment stipend and co-working space subsidy
• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
• Hackathons and team events across all teams and departments
• Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
• Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
• 401K with company match
• Be the first to test and benefit from our new financial products and tools
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Disability and Life Insurance with employer-paid premiums
• Remote work (based in the U.S.)