Strategy Collective is hiring a
Local SEO Analyst

Summary

Strategy Collective is seeking a Local SEO Analyst with at least 4 years of experience to manage and execute local SEO projects for their healthcare clients in the USA. The role involves working closely with various teams to boost organic traffic and conversion results for clients. The ideal candidate should have strong knowledge of onsite SEO best practices, Google Business Profiles, and experience using LocalFalcon, Yext, Whitespark, or BrightLocal.

Requirements

• Minimum four years of experience doing Local SEO
• Strong knowledge of onsite SEO best practices (as it pertains to small businesses)
• Strong understanding of and experience managing Google Business Profiles
• Experience using LocalFalcon, Yext, Whitespark, or BrightLocal
• Experience in creating Local SEO strategies
• Thorough knowledge of Local SEO best practices, ranking factors, and industry trends

Responsibilities

• Manage and QA our Local SEO implementation process
• Frequently think about ways to package our local SEO services into repeatable programs for client growth and development
• Have a deep understanding of our client brand's local SEO needs, including GBP, reviews, citations, keyword strategy, on-site local SEO, etc
• Run Local SEO experiments to identify strategies that work and document the results
• Monitor Google updates and provide strategic recommendations to avoid negative impacts for clients
• Create performance report templates and monitor results. Translate SEO insights into data-led optimizations
• Provide Local SEO recommendations for clients’ social media profiles (Facebook, LinkedIn, Yelp, etc.)
• Field all general Local SEO questions/tasks for all clients (analysis/insights, reviews, GBP, citations, rankings, photos, etc.) and delegate to Local SEO team members where appropriate
• Develop and execute SEO experimentation roadmaps like A/B tests
• Serve as the SME for SEO, communicating performance status to leadership and stakeholders
• Discover, define, and resolve outstanding SEO errors or issues in collaboration with the department and cross-functional team members
• Identify new innovative ways to drive organic traffic and search visibility
• Provide Review and Reputation Management recommendations to clients
• Join client meetings and provide an overview of strategy, goals, and progress
• Present and pitch concepts and campaigns to clients, accounts, and others
• Handle multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment

Preferred Qualifications

Experience crafting enterprise local solutions at the client and platform level is a plus

Benefits

• Unlimited paid time off - don’t burn out; take the time you need and want
• The week between Christmas and New Year off
• 10% annual bonus, paid monthly (so you don’t have to wait for 12 months to see the bonus you’ve earned all year long)