Hootsuite is hiring a
Manager

Summary

Join our team as a leader to own the web team's experimentation program and optimize customer acquisition. You will work closely with web and growth marketers to validate hypotheses that drive ecommerce and sales-enabled businesses.

Requirements

• Extensive relevant experience and understanding of web testing methodologies, CRO and growth marketing, preferably in B2B SaaS, or equivalent combination of education and experience
• Advanced knowledge of tools and technologies of web experimentation: Mutiny, Tableau, 6Sense, Salesforce, basic SQL, Google Sheets/Excel, GA4, HTML/CSS/Javascript, etc
• Comfortable working in a results-driven culture with accountability for hitting targets
• Deep understanding of how digital marketing channels drive traffic and conversions
• Experience managing many projects at once using project management tools (Wrike, Jira)
• Explaining complex ideas, problems and solutions in clear language
• Working autonomously and collaboratively within teams
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisions
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Play to Win: challenges and supports others to get results but also develop new capabilities. Successfully develops the capacity and capability of the team

Responsibilities

• Lead the entire CRO/experimentation lifecycle on Hootsuite web properties
• Oversee ideation, prioritization, execution/implementation, measurement, and iteration
• Own the testing roadmap and reporting process for high-impact optimization initiatives
• Perform full scope of people management duties including hiring, coaching, development, performance management, and DE&I
• Develop and maintain the processes, systems, technologies, and guidelines for web experimentation at Hootsuite
• Prioritize and roadmap experiments and initiatives in order to meet and exceed growth targets
• Own and improve specific growth metrics and KPIs such as acquisitions, upgrades, engagement, activity, retention, churn
• Use website analytics and insights to inspire data-driven CRO hypotheses and strategies
• Rapidly ideate, launch and analyze an ambitious number of low-complexity CRO tests
• Collaborate with web, copy, design, SEO and engineering teams to ideate and design experiments, and implement wins across relevant channels
• Work cross-functionally working groups in ideating and executing high-complexity tests
• Challenge and support the Web Growth team to think bigger and bolder and see experimentation as an incredible enabler of bold and radical thinking
• Using first principles and our track record of success, document and share experiment insights, wins and failures across the organization, including senior management and leadership
• Consult as a subject matter expert across the organization
• Perform other related duties as assigned