Manager, Industry/Services Marketing

Summary

Join BPM's Marketing & Business Development team as an experienced Manager, Industry/Services Marketing. Working closely with senior leadership, you will strategically plan marketing initiatives to support firm growth in assigned industry and service lines. You will oversee strategy and planning for integrated marketing and communications campaigns. The ideal candidate is a results-driven marketing professional with experience in professional services marketing and the ability to collaborate effectively. Responsibilities include developing marketing strategies, translating business strategies into marketing tactics, managing campaign execution, collaborating with the marketing team, providing performance feedback, and integrating efforts with the business development team. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree and a minimum of 5 years of experience in a role that emphasizes strategic growth, including (but not limited to): management consulting and/or accounting firm
• Organized, self-directed and able to manage multiple projects in a matrixed, fast-paced environment is a must
• Ability to affect change and motivate a diverse group of Practice Group Leaders. Must possess initiative, resourcefulness, be accurate and persistent. Must be able to establish a high level of credibility with internal clients
• Flexibility, willingness and ability to work with a wide variety of people and projects in a collective and collaborative manner
• Impeccable attention to detail; strong written, verbal and communication skills
• Maintains professionalism and a "can-do-attitude" in the execution of all project-related assignments and evokes creative and innovative thinking from team members while helping them to bring their ideas to life
• Builds trust and sets other team members up for success

Responsibilities

• Work with Practice Group Leaders to develop marketing strategies and plans that support the growth of the Firm through assigned industry and service lines. Determine the most effective approach for planning and executing each unique marketing program or situation
• Translate business strategies and market insights into results-focused marketing tactics by proactively proposing ideas, concepts and programs that will contribute to meeting strategic objectives
• Manage the development and execution of integrated marketing tactics based on thorough analysis and a clear understanding of expected outcomes. Lead timely marketing campaigns for assigned industry and service lines, from the idea stage through analysis of success
• Work closely with members of the marketing team to accomplish event planning, content development, paid media, PR, demand generation, research and market intelligence activities
• Provide results of and feedback on marketing initiatives to improve overall performance and drive accountability towards agreed-upon goals and objectives
• Work closely with appropriate business development team members to integrate their efforts with the marketing initiatives

Benefits

• Total rewards package: from flexible work arrangements to personalized benefit structures and financial compensation options that give you choice and flexibility
• Well-being resources: interactive wellness platform and incentives, an employee assistance program and mental health resources, and Colleague Resource Groups (CRGs) that provide safe spaces for colleagues to share, be heard, feel valued and deepen connections
• Balance & flexibility: 14 Firm Holidays including 2 floating, Flex PTO, paid family leave, winter break, summer hours, and remote work options , so you can balance challenging yourself with taking care of yourself
• Professional development opportunities: A learning culture with CPA exam resources and bonuses, tuition reimbursement, a coach program, and live classes, workshops, and seminars through BPM University