Manager of NORAM K-12 Product Communications

Summary

Join our team as the Instructure Manager of NORAM K-12 Product Communications and lead marketing efforts for our edtech company's K-12 programs, products, and services. As a fearless public relations expert, you will build media relationships, secure industry and top-tier media coverage, and grow our K-12 product brand awareness.

Requirements

• Degree in public relations, communications, marketing, or journalism
• 5+ years of experience in public relations or a comparable field
• Proven track record of securing industry and top-tier media coverage
• Ability to build relationships with educational and top-tier media outlets/sources
• Strong research, writing, and editing skills
• Exceptional verbal and written communication skills
• Flair for visual storytelling with excellent presentation and delivery skills
• Excellent program management skills, supervise and measure program performance, and make constant improvements
• Experience working in a global matrixed organization, leading virtual, multi-cultural teams to achieve desired goals
• Outstanding organizational and time management skills
• Aptitude in presentation and public speaking
• Attention to details
• Experience using Meltwater and other newswire services
• A self-starter who is driven by success, with the ability to manage programs proactively without receiving step-by-step instructions and guidance
• Ability to track outcomes and work toward KPIs

Responsibilities

• Manage Instructure’s day-to-day K-12 NORAM communications strategy focused on key K-12 initiatives and marketing campaigns
• Maintain messaging/storytelling for K-12 target audiences
• Proactively translate product features and messaging into consumable audience content by liaising directly with the product team
• Build and maintain strong relationships with K-12 media outlets, reporters, and influencers, leveraging them for opportunistic media coverage
• Identify and target campaigns around specific K-12 target audiences including, but not limited to, Instructure K-12 product users, K-12 product decision-makers, potential K-12 Instructure product users, K-12 event attendees/potential attendees, and K-12 Community members
• Research, write, and edit K-12 product- and news-related content such as blogs, podcast scripts, speaking opportunities, bylined content, media pitches, and press releases
• Strategize K-12 pitching/story package development including ownership over building briefing sheets and properly briefing stakeholders for those media opportunities
• Leverage the broader Comms team for K-12 strategy and ideation
• Collaborate on Corporate, Higher Ed and Pro-Learn media campaign messaging as needed
• Produce and manage the InstructureCast podcasts, featuring content and SMEs across all company segments
• Manage all Instructure Awards entries, deadlines, budget, and promotion

Benefits

• Competitive salary
• 401k
• Medical, dental, disability, and life insurance
• HSA program
• Vision
• Voluntary life, and AD&D
• Tuition reimbursement
• Paid time off
• 11 paid holidays, and flexible work schedules
• Monthly Lifestyle Spending Account