Marcom Operations Specialist

Summary

Join bswift as a MarCom Operations Specialist and contribute to optimizing marketing performance, processes, and data-driven decision-making. This role blends traditional marketing operations with hands-on project management and reporting. You will build and maintain reports, analyze campaign data from various systems, create actionable insights, and support marketing technology integrations. Responsibilities also include website project management, process improvement documentation, and ad hoc support for agency initiatives. The ideal candidate possesses strong analytical and communication skills, experience with marketing technologies, and thrives in a fast-paced environment. bswift offers a fun, flexible, and creative work environment with ample opportunities for professional growth and a comprehensive benefits package.

Requirements

• 2–5 years of experience in marketing operations, business analysis, or project coordination; agency experience a plus
• Proficiency in Excel; experience with CRM, CMS, or BI tools like Salesforce, HubSpot, Google Analytics, or Tableau is preferred
• Strong written and verbal communication skills—able to present data and processes clearly to technical and non-technical audiences
• Highly organized and self-motivated, with an ability to manage multiple priorities in a deadline-driven environment
• Curious, collaborative, and eager to learn in a team that is building processes from the ground up

Responsibilities

• Build and maintain recurring reports and dashboards to measure campaign performance, team productivity, and operational KPIs
• Partner with the MarCom Operations leadership to analyze campaign, web, and sales enablement data from systems such as Salesforce, HubSpot, and Google Analytics
• Create actionable insights and presentations from data to inform both internal operations and external client strategies
• Support development of self-serve analytics tools for internal stakeholders using Excel, Looker, or similar BI platforms
• Assist with ongoing marketing technology integrations and enhancements, including Salesforce, HubSpot, NetSuite, Seismic, and UTM tracking implementation
• Collaborate with cross-functional partners to test and QA new tools, workflows, and automation efforts
• Support the project management of public website builds including intake, content collection, and task tracking
• Contribute to ongoing public website product and reporting enhancements
• Monitor web data (e.g., traffic, engagement, conversion) and contribute to optimization recommendations
• Document current and new MarCom processes in clear, scalable formats for use across the entire department
• Assist with building templates, intake forms, process guides, and training materials to drive consistency and reduce operational friction
• Collaborate with internal teams (consulting, creative, marketing, and sales enablement) to map and improve cross-functional workflows
• Provide tactical support for agency operations initiatives, campaign execution tasks, and team projects
• Serve as a reliable utility player, stepping in to assist with reporting, documentation, or analysis needs as they arise

Benefits

• Access to health, dental, and vision plans to support your wellness and that of your family
• A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles
• Remote first, Office friendly environment! No time to commute? No problem!
• Options to help you plan for a secure financial future with employer-sponsored retirement savings programs
• Opportunities for career growth, including training and access to resources to support your career progression
• A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued
• Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work